Ever noticed how some dog foods promise the world but leave you wondering what’s actually in the bag? Wildology might be a name that’s flown under your radar. This farm-and-home store brand has been quietly building a reputation with its superfood-packed formulas since 2018. I’ve spent considerable time analyzing their ingredient lists, manufacturing practices, and nutritional profiles to give you the straight scoop on whether this food deserves a spot in your pup’s bowl.
What is Wildology Dog Food?
Wildology is a premium dog food brand owned by Mid-States Distributing Company, a cooperative of 39 independent farm-and-home retailers across the US and Canada. Unlike mass-market brands, you won’t find Wildology on Amazon or Chewy—it’s exclusively sold through Mid-States’ network of over 650 retail locations. What sets Wildology apart is their focus on what they call “SUPERLIFE” nutrition—a philosophy centered on supporting your dog’s overall wellness through specialized ingredient blends.
The brand was launched in 2018 and is manufactured in the USA by Diamond Pet Foods, a well-established pet food producer. All their recipes are grain-inclusive, which is worth noting if you’re specifically looking for grain-free options. If you’re interested in seeing how other premium foods compare, you might want to check out our Dr. Marty dog food review for an alternative approach to premium nutrition.
Wildology’s Product Line
Wildology offers a diverse range of dry kibble formulas, each named with an active verb that hints at its intended purpose:
- HIKE (Chicken & Brown Rice) – Their flagship formula for adult dogs
- ADORE (Lamb & Brown Rice) – Alternative protein source for dogs who don’t do well with chicken
- FETCH (Beef & Brown Rice) – Red meat formula with higher protein content
- SWIM (Salmon & Brown Rice) – Fish-based formula rich in omega fatty acids
- CHASE (Chicken & Brown Rice) – Formulated for active dogs
- SPRINT (Chicken & Brown Rice) – Designed for large breed dogs
- PLAY (Chicken & Brown Rice) – Puppy formula
- WIGGLE (Chicken & Brown Rice) – Small breed formula
- DELIGHT (Chicken & Oatmeal) – Senior dog formula
They also offer a limited wet food line, with their SWIM Salmon recipe being the most widely available option. The wet food comes in 5.5-oz cans and follows the same nutritional philosophy as their dry food.
Ingredient Quality and Nutritional Analysis
When I look at dog food ingredients, I’m always searching for real, identifiable animal proteins listed first. Wildology delivers here, with farm-raised chicken, pasture-raised lamb, beef, or salmon leading their ingredient lists. Their protein content averages around 26%, which is solid but not exceptionally high compared to some other premium brands.
What really distinguishes Wildology is their patent-pending SUPERLIFE PRO™ blend—a combination of probiotics and superfoods like kale, chia seeds, pumpkin, blueberries, and coconut. These ingredients provide natural sources of antioxidants, fiber, and other beneficial compounds. Their formulas also include SUPERLIFE PREBIOTICS™ in some recipes, creating a comprehensive approach to digestive health.
The fat content averages around 15%, primarily sourced from the animal proteins plus supplemental fats like salmon oil and flaxseed, which contribute beneficial omega-3 fatty acids. I appreciate that they include taurine in their formulas, an amino acid important for heart health that isn’t always added to dog foods.
All Wildology formulas use whole grains like brown rice and oatmeal as carbohydrate sources. These provide more nutritional value than the corn or wheat fillers found in cheaper foods. That said, if your dog has grain sensitivities, this won’t be the right choice for you.
Manufacturing and Safety
Wildology is produced by Diamond Pet Foods in their US facilities, which implement strict quality control protocols. Their manufacturing process includes on-site testing for contaminants, mycotoxin control, and microbial testing—all important safety measures that I look for in quality dog food production.
While Wildology itself has no history of recalls, it’s worth noting that Diamond Pet Foods (the manufacturer) has had recalls in the past. This isn’t necessarily a red flag—many manufacturers have had recalls at some point—but it’s something to be aware of when considering any brand they produce.
The brand could improve on transparency regarding ingredient sourcing. While they mention “farm-raised” chicken and “pasture-raised” lamb and beef, they don’t provide specific details about where these ingredients come from or their farming practices.
Real-World Results and Customer Feedback
Based on customer reviews, Wildology has earned a positive reputation for improving coat condition and energy levels in dogs. Many owners report that their dogs prefer Wildology over previous brands, including some who switched from Taste of the Wild (another Diamond-manufactured brand).
Users particularly praise the sustainable protein sourcing and the visible health improvements in their pets. However, some criticisms include the limited availability of the brand and the lack of grain-free options.
As with any food transition, some dogs experience digestive issues when switching to Wildology. The brand recommends a 7-14 day gradual transition period, which is standard practice when changing your dog’s diet.
Price and Value
Wildology positions itself as “super premium food at a discounted price,” and this holds up in my analysis. It’s more affordable than boutique brands but pricier than grocery store options. This places it in a middle-tier sweet spot that offers good nutritional value without breaking the bank.
When evaluating cost versus quality, I consider the inclusion of probiotics, superfoods, and quality protein sources as value-adds that justify the price point. If you’re shopping at a Mid-States member store anyway, Wildology represents a solid value proposition compared to other options in the same price range.
What Kind of Dogs is Wildology Suitable For?
Wildology has created a comprehensive line that addresses the needs of dogs across different life stages, sizes, and activity levels. Their PLAY formula is specifically designed for puppies, with DHA for cognitive development and appropriately sized kibble for smaller mouths and developing teeth. Young adult dogs will do well on their standard HIKE formula or CHASE if they’re particularly active.
For dogs with specific needs, SPRINT caters to large breeds with added glucosamine for joint support, while WIGGLE offers smaller kibble and tailored nutrition for small breeds. Senior dogs benefit from the DELIGHT formula, which includes L-carnitine for metabolism support and reduced calories to prevent weight gain in less active older dogs.
The grain-inclusive nature of all Wildology formulas makes them best suited for dogs without grain sensitivities. If your dog has shown digestive upset or allergic reactions to grains, you’ll want to look elsewhere. Similarly, if your dog has specific protein allergies, you’ll need to select carefully from their line—the SWIM salmon formula or ADORE lamb formula might work for dogs with chicken allergies, for instance.
Dogs with digestive issues might actually benefit from Wildology’s probiotic-enhanced formulas, as the SUPERLIFE PRO blend is designed to support gut health. The inclusion of pumpkin and other fiber sources in their recipes also aids digestion for many dogs.
Is Wildology Dog Food Good? My Professional Assessment
After thoroughly analyzing Wildology’s formulations, manufacturing practices, and real-world performance, I’d rate it as a solid mid-tier premium option—better than grocery store brands but not quite at the level of top-tier specialty foods.
What impresses me most about Wildology is their thoughtful inclusion of probiotics and superfoods across all formulas. The SUPERLIFE PRO blend isn’t just marketing—it represents a genuine effort to support canine gut health, which research increasingly shows is crucial for overall wellness. I also appreciate their life-stage and breed-size specific formulations, which acknowledge that nutritional needs vary significantly throughout a dog’s life.
That said, Wildology isn’t perfect. The exclusive distribution through farm-and-home retailers limits accessibility for many pet owners. Their grain-inclusive-only approach, while nutritionally sound for most dogs, doesn’t accommodate those with grain sensitivities. And while the protein levels are adequate, they’re not as high as some competing premium brands.
In my professional opinion, Wildology represents good value for what you get. It’s a thoughtfully formulated food with quality ingredients at a reasonable price point. I’d recommend it particularly for dogs without dietary sensitivities whose owners value digestive health support and shop at retailers where Wildology is available. It’s not the absolute best dog food on the market, but it’s certainly a respectable choice that will meet the nutritional needs of most dogs quite well.
Find Your Dog’s Perfect Food Match
Every dog is unique—from their energy levels and age to their breed characteristics and potential sensitivities. While Wildology might be perfect for some dogs, others may need something different based on their specific requirements. That’s why choosing the right dog food isn’t one-size-fits-all.
We’ve developed a quick, free questionnaire that takes less than a minute to complete. Just answer a few simple questions about your dog’s age, size, activity level, and any health concerns, and we’ll recommend the three most suitable dog food brands specifically for your furry friend. There’s no obligation—just personalized guidance to help you make the best choice for your dog’s health and happiness.
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