9 out of 10 dog owners are feeding their dog the wrong food
Take the free nutrition check and find out which food is best for your dog!
Shelter manager, certified canine nutritionist, and lifelong dog lover
Halo was founded in 1986 after a woman’s cat, Spot, recovered on a home-cooked recipe—an origin story that became the brand’s first product, Spot’s Stew, and set the tone for everything that followed. From the beginning, the philosophy centered on whole, real ingredients rather than rendered meals or mystery proteins. That principle hasn’t changed much in nearly 40 years, even as ownership shifted from the original founder to celebrity co-ownership in the early 2000s (reportedly Ellen DeGeneres) and eventually to Better Choice Company, Inc. in 2019. Today, Halo operates under Better Choice but retains its core identity: holistic nutrition, non-GMO vegetables, and a vocal commitment to both pet wellness and humane livestock practices.
The brand positions itself in the premium-natural segment, competing directly with names like Blue Buffalo, Wellness, and Nutro’s Ultra line. Halo’s messaging emphasizes what’s not in the food—no rendered meat meals, no corn, wheat, or soy, no artificial preservatives—as much as what is: cage-free chicken, wild-caught salmon, New Zealand lamb, and a proprietary blend of pre-, pro-, and postbiotics for gut health. This isn’t a veterinary prescription brand, and it doesn’t claim to solve clinical conditions, but it does appeal to owners who want ingredient transparency and a focus on digestive wellness without needing a vet’s prescription pad.
Halo’s stated mission is to change “the way companion animals are fed and farm animals are raised…for the better.” That’s not just branding—sourcing commitments include pasture-raised proteins through partnerships with ranchers who avoid factory farming, and the brand highlights traceability on its website and packaging. Whether that traceability extends to full supply-chain transparency with third-party audits is less clear; specific facility addresses, ISO certifications, and independent audit reports aren’t publicly available, which is a gap compared to some ultra-premium competitors.
In practice, Halo occupies a middle lane: it’s more transparent and ingredient-focused than mass-market brands, but it doesn’t offer the exhaustive documentation or clinical trial data you’d find with brands like Hill’s Science Diet or Royal Canin. For many dog owners, that’s a reasonable trade-off—you get quality ingredients and a clear philosophy without paying for veterinary-formulation overhead or navigating prescription requirements.
Halo’s reputation is generally solid. The brand has no major recalls in the last decade, and customer reviews across Chewy, Amazon, and DogFoodAdvisor consistently land in the 4.4–4.6 star range. That’s not perfect—some dogs refuse it, some owners report formula-change frustrations—but it’s competitive with peers and reflects broad satisfaction. The brand’s longevity (nearly 40 years) and stable ownership under Better Choice add credibility, though the 2025 sale of Halo’s Asian division signals strategic shifts that could affect future product focus or innovation pace.
One notable strength: Halo engages directly with customers and responds to complaints at a reasonable rate (around 56% on major platforms). When issues arise—say, a bag with an off smell or a dog rejecting a new formula—the company typically offers refunds or replacements without much friction. That responsiveness matters when you’re spending $3.50–$4.50 per pound on dog food.
| Price per pound | $3.36 – $4.50 |
| Primary protein | Cage-free chicken, wild-caught salmon, New Zealand lamb, whitefish, turkey |
| By-products | None |
| AAFCO compliance | Yes (formulated to meet, not feeding trials) |
| Formula options | Multiple product lines including grain-free, grain-inclusive, puppy, senior, wet food |
| Availability | Pet specialty stores, Chewy, Amazon, limited grocery stores |
Halo’s ingredient philosophy is straightforward: whole proteins first, visible vegetables second, functional supplements third. The brand doesn’t use rendered meat meals—so instead of “chicken meal” or “salmon meal,” you’ll see “cage-free chicken” or “wild-caught salmon” at the top of the list. This matters because whole meats contain more moisture (around 70%), which means the actual protein concentration per dry weight is lower than meal-based formulas. Halo compensates by using multiple protein sources in a single recipe—chicken plus chicken liver, or salmon plus whitefish—to hit target protein levels without relying on concentrated meals.
Halo’s protein sources vary by recipe but consistently emphasize responsibly sourced, named animals:
Notably absent: by-products, unnamed “meat,” or generic “poultry.” Every protein source is identifiable, which is a key differentiator in the premium segment. Halo also removed soy from all formulas in 2022, responding to customer concerns about allergens and digestibility.
Halo uses a mix of grain-inclusive and grain-free carbohydrates, depending on the product line:
What’s missing: corn, wheat, and soy. Halo markets this as a quality decision, and for dogs with sensitivities to those ingredients, it’s a meaningful advantage. For dogs without sensitivities, the absence doesn’t necessarily improve nutrition, but it does align with consumer preferences in the premium segment.
Halo includes chicken fat, salmon oil, and flaxseed across most recipes. Chicken fat is a high-quality, digestible source of energy and omega-6 fatty acids; salmon oil and flaxseed contribute omega-3s, which support skin, coat, and anti-inflammatory processes. The brand claims a 4:1 omega-6 to omega-3 ratio in updated formulas, which is within the range veterinary nutritionists consider balanced for general health. Specific dosages aren’t always listed on packaging, so it’s hard to verify exact levels, but the inclusion of named fat sources (rather than generic “animal fat”) is a positive sign.
This is where Halo differentiates itself most aggressively. The brand includes a proprietary blend of prebiotics, probiotics, and postbiotics in all major dry food lines, marketed as supporting gut health, immune function, and nutrient absorption. Specific strains aren’t always disclosed in public-facing materials, which makes independent verification difficult, but the concept is sound—gut health directly affects digestion, stool quality, and even coat condition.
Other notable additions:
Are these ingredients clinically proven to deliver measurable health benefits at the dosages Halo uses? Mostly unclear—Halo hasn’t published peer-reviewed feeding trials or independent lab analyses showing efficacy. But the ingredients themselves are well-regarded in canine nutrition, and many owners report visible improvements in digestion and coat quality, which suggests the formulation is doing something right.
Halo makes a point of listing what it doesn’t include, and for some owners, that’s as important as what’s in the bag:
This positions Halo firmly in the “clean label” category, appealing to owners who want ingredient lists they can read without a chemistry degree. The trade-off is cost—whole proteins and non-GMO produce are more expensive to source than conventional alternatives—but for the target audience, that’s an acceptable premium.
Halo’s formulas are designed to meet AAFCO nutritional profiles for maintenance or all life stages, but importantly, most are “formulated to meet” rather than tested via AAFCO feeding trials. That means the recipes contain the required nutrients on paper, but they haven’t been proven in a controlled, long-term feeding study to sustain health in real dogs. This is common in the premium segment—feeding trials are expensive and time-consuming—but it’s a limitation compared to brands that invest in clinical validation.
Here’s what you’re actually getting in terms of protein, fat, and carbohydrates across Halo’s major dry food lines:
Protein levels are competitive for the premium segment—most recipes land between 25–33%, which is adequate for maintenance and supports active lifestyles. Puppy formulas push higher (33%) with more fat (20%) to fuel growth, which aligns with AAFCO recommendations. Fat content is moderate across the board, suitable for most dogs but not ideal for those needing ultra-low-fat diets (e.g., pancreatitis management). Carbohydrate levels are calculated by subtraction (100 minus protein, fat, fiber, moisture, and ash), so they’re estimates, but they fall within typical ranges for dry dog food.
One thing to note: because Halo uses whole meats rather than meals, the protein density per calorie is slightly lower than meal-based competitors at the same protein percentage. This isn’t necessarily a problem—whole meats are highly digestible—but if you’re comparing Halo’s 27% protein to a meal-based food’s 27%, the meal-based food likely delivers more protein per serving due to lower moisture content in the raw ingredient.
Halo fortifies recipes with a standard suite of vitamins and minerals to meet AAFCO profiles: Vitamin A, D3, E, B-complex, calcium, phosphorus, zinc, iron, copper, selenium, and others. Specific dosages aren’t always listed on public-facing labels, but the guaranteed analysis and ingredient lists suggest compliance with minimum and maximum safe levels. The inclusion of chelated minerals (minerals bound to amino acids for better absorption) is mentioned in some marketing materials, though not consistently detailed across all recipes.
Omega fatty acids are emphasized, with salmon oil and flaxseed contributing omega-3s and chicken fat providing omega-6s. The claimed 4:1 ratio is reasonable for general health, though dogs with inflammatory conditions might benefit from higher omega-3 levels found in specialized diets.
Yes, Halo formulas meet AAFCO standards for dog food, which means they contain the minimum required nutrients for maintenance or growth. However, AAFCO compliance is a baseline, not a guarantee of optimal nutrition. The absence of feeding trials means we don’t have data on long-term health outcomes, digestibility coefficients, or real-world nutrient bioavailability. For most healthy dogs, this is fine—AAFCO formulation is a reliable starting point. For dogs with specific health conditions or owners who want the highest level of clinical validation, brands that conduct feeding trials (like Hill’s or Royal Canin) offer more assurance.
Halo claims high digestibility due to whole proteins, prebiotics, and probiotics, but the brand hasn’t published digestibility studies or coefficients. Industry standards for premium foods suggest protein digestibility around 75–90%, fat 80–95%, and dry matter 70–90%. Based on ingredient quality and customer reports of firm, low-volume stools, Halo likely falls within or above these ranges, but without published data, it’s an educated guess rather than a verified fact.
The inclusion of prebiotics and probiotics is intended to improve nutrient absorption and gut health, and many owners report noticeable improvements in stool quality and consistency within a few weeks of switching. That’s indirect evidence of good digestibility, though it’s not a substitute for controlled studies.
Halo offers a broad range of formulas that cover most life stages, sizes, and common dietary needs, but it’s not a one-size-fits-all solution. Here’s a practical breakdown of who this food works best for—and who should look elsewhere.
Dogs with sensitive stomachs or mild digestive issues: The prebiotic, probiotic, and postbiotic blend is Halo’s standout feature, and it shows up in customer reviews as improved stool quality, less gas, and fewer upset-stomach incidents. If your dog has a history of soft stools or occasional diarrhea on other foods, Halo’s grain-inclusive lines (especially Chicken & Brown Rice) are worth trying. The whole proteins and digestible carbs also reduce the risk of irritation compared to meal-heavy or filler-laden alternatives.
Picky eaters: Halo’s whole-meat approach tends to smell and taste more like actual food than kibble made from rendered meals. Customer reports suggest around 64% of owners mention their dogs “love it,” and 53% note success with previously picky eaters. The Chicken & Chicken Liver and Wild Salmon formulas are particularly well-reviewed for palatability.
Dogs with chicken or beef sensitivities: Halo’s Grain-Free Lamb and Wild Salmon & Whitefish recipes use less common proteins, which can help identify or avoid allergens. These aren’t hydrolyzed or veterinary-level hypoallergenic diets, but they’re a step up from mass-market foods that rely heavily on chicken or beef.
Puppies: The Holistic Chicken & Chicken Liver Puppy formula delivers 33% protein and 20% fat, with added DHA and taurine for development. It meets AAFCO standards for growth and is formulated with puppies’ higher energy and nutrient needs in mind. Customer feedback on puppy formulas is consistently positive, with owners noting good energy levels, healthy weight gain, and enthusiasm at mealtimes.
Adult dogs with normal activity levels: The Holistic and Elevate lines are designed for maintenance, and they work well for dogs who aren’t ultra-athletes but stay moderately active. Protein and fat levels support muscle maintenance and daily energy without overloading calories.
Owners who prioritize ingredient transparency: If you’re the type to read every label and research sourcing, Halo’s commitment to whole proteins, non-GMO produce, and responsibly sourced meats will resonate. The brand isn’t perfect on transparency (some gaps in certifications and traceability), but it’s more forthcoming than most mass-market competitors.
Dogs with severe food allergies or clinical conditions: Halo doesn’t offer hydrolyzed protein formulas, veterinary diets, or prescription-level solutions. If your dog has been diagnosed with inflammatory bowel disease, severe pancreatitis, kidney disease, or other conditions requiring specialized nutrition, you’ll need a brand like Hill’s Prescription Diet or Royal Canin Veterinary.
Ultra-athletic or working dogs: Halo’s protein and fat levels are adequate but not optimized for high-performance dogs. Breeds like Belgian Malinois, Border Collies in active work, or sled dogs need higher fat (20%+) and protein (30%+) than Halo’s standard adult formulas provide. The puppy formula comes closer, but it’s still not designed for sustained high-intensity work.
Dogs requiring ultra-low-fat diets: Halo’s fat content ranges from 15–20% in most recipes, which is moderate. Dogs recovering from pancreatitis or with fat-sensitive digestion need diets with 10% fat or lower, which Halo doesn’t offer.
Budget-conscious owners: At $3.50–$4.50 per pound, Halo is firmly in the premium tier. If cost is a primary concern, brands like Purina Pro Plan or even Nutro’s Wholesome Essentials line deliver solid nutrition at lower prices. Halo’s benefits—whole proteins, gut health focus—are real, but they come with a premium price tag.
Dogs with grain-free-related health concerns: If your vet has flagged potential DCM risk or advised against grain-free diets, Halo’s grain-free lines (Lamb, Salmon) should be avoided. The grain-inclusive options are safer and still high-quality.
Halo covers puppies, adults, and seniors with dedicated formulas or all-life-stage recipes. Puppy formulas are well-regarded and nutrient-dense. Adult formulas are versatile and suitable for most maintenance needs. Senior formulas include joint support ingredients (glucosamine, chondroitin) but don’t specify therapeutic dosages, so they’re more preventive than curative. For senior dogs with significant joint issues, adding a dedicated joint supplement or switching to a veterinary diet may be necessary.
Size-wise, Halo doesn’t offer breed-size-specific formulas (e.g., large-breed puppy or small-breed adult), which is a gap compared to brands like Royal Canin. The kibble size is standard, which works for most dogs but may be too large for toy breeds or too small for giant breeds who benefit from larger kibble to slow eating.
Palatability is where Halo consistently scores well. The use of whole proteins and visible ingredients translates to food that smells and tastes more appealing to dogs than heavily processed kibble. Customer reviews across Chewy, Amazon, and DogFoodAdvisor frequently mention dogs “loving it,” “eating enthusiastically,” or “finally finishing their bowl.”
Halo offers several flavor profiles across its dry, wet, and freeze-dried lines:
Most owners report quick acceptance during transition, with dogs showing interest from the first bowl. Picky eaters often respond well, especially to the chicken and salmon formulas. A small percentage of dogs (around 9% based on negative reviews) refuse the food or lose interest after an initial period, which is typical for any brand and often tied to individual taste preferences or formula changes.
From a practical standpoint, Halo is easy to feed. The kibble is standard-sized, not overly greasy, and doesn’t leave a heavy residue on hands or bowls. The smell is noticeable but not unpleasant—more like cooked meat and vegetables than the generic “dog food” odor of lower-quality kibble. Some owners mention their dogs have less “kibble breath” on Halo, which may relate to better digestion and less fermentation in the gut.
Wet food varieties come in 13-ounce cans and are well-textured, with visible chunks of meat and vegetables. Dogs tend to eat them eagerly, and they work well as toppers for dry food or standalone meals for dogs who need extra moisture. Freeze-dried options are lightweight and rehydrate quickly, making them convenient for travel or as high-value treats.
Halo underwent a major reformulation in 2022, removing soy, increasing protein, and adding postbiotics. Most reviews remain positive, but a small subset of customers (around 4%) report their dogs refused the new formula after eating the old version for years. This is frustrating for loyal customers and suggests some dogs are sensitive to even minor recipe adjustments. Halo’s customer service typically offers refunds or replacements in these cases, but it’s worth noting if your dog is particularly set in their ways.
Halo sits in the premium price range, typically running $3.36–$4.50 per pound for dry food, depending on formula and package size. Wet food and freeze-dried options are more expensive, as expected. To put this in perspective, here’s how Halo compares to competitors:
So where does that leave Halo? You’re paying a premium for whole proteins, gut health support, and ingredient transparency, but you’re not at the top of the price ladder. If those priorities matter to you—if you’ve seen digestive improvements or coat quality gains on Halo—the price is defensible. If your dog does equally well on a $3.00/lb food, you’re overpaying for benefits you’re not using.
To make this concrete, here’s what you’d spend per day at Halo’s typical price points:
For a medium-sized dog, you’re looking at $70–$80 per month, which is manageable for many households but adds up over time. Larger dogs push costs into the $200+/month range, which is where budget constraints start to matter. Buying in bulk (22-lb bags) and using subscription discounts (5–10% off at Chewy or Amazon) can lower the per-pound cost slightly, but Halo will never be a budget option.
Here’s my take: Halo delivers what it promises—whole proteins, digestive support, and ingredient transparency—but whether that’s worth the premium depends on your dog’s needs and your priorities. If your dog has a sensitive stomach, responds well to whole-meat diets, or you’ve struggled with other brands, Halo’s gut health focus and palatability make it a smart investment. The improvements in stool quality, coat shine, and energy that many owners report are real and valuable.
On the other hand, if your dog thrives on a $3.00/lb food and you don’t see meaningful differences in health or behavior on Halo, you’re paying extra for peace of mind and marketing rather than measurable benefits. Halo isn’t a miracle food—it’s a well-formulated, premium kibble that works very well for some dogs and adequately for others.
For context, if you’re considering alternatives, Nutro offers a similar natural-ingredient philosophy at a lower price point, though it uses some meat meals and doesn’t emphasize gut health as heavily. If Nutro works for your dog, it’s a more economical choice. If Halo solves problems Nutro didn’t, the extra dollar per pound is justified.
Halo manufactures its food in the United States, partnering with Alphia, a leading co-manufacturer for premium pet foods. The brand’s headquarters are in Tampa, Florida, but specific factory addresses and detailed facility information aren’t publicly disclosed. This is common in the industry—many brands use co-packers and don’t advertise exact locations—but it’s a transparency gap for owners who want to know precisely where their dog’s food is made.
Halo emphasizes domestic and responsibly sourced ingredients:
The brand’s commitment to “OrigiNative™” sourcing (regenerative, non-factory farming) is highlighted in marketing, and partnerships with sustainable ranchers are mentioned, but third-party certifications or audit reports aren’t publicly available. This makes it difficult to verify claims independently. For comparison, brands like Open Farm provide detailed sourcing maps and third-party certifications (e.g., Certified Humane), offering a higher level of transparency.
Halo states it conducts digestibility testing and vendor qualification, but specifics on testing protocols, frequency, and third-party verification aren’t detailed in public-facing materials. The brand claims to test for nutrient content and safety, but without published lab results or HACCP/ISO certifications, it’s hard to assess how rigorous these processes are compared to industry leaders.
The absence of recalls in the last decade is a strong indicator that quality control is effective. No major contamination incidents, FDA warnings, or class-action lawsuits have surfaced, which suggests consistent manufacturing standards and ingredient integrity. However, the lack of proactive transparency—published test results, facility certifications, third-party audits—means you’re relying on the brand’s reputation and track record rather than verifiable data.
Halo emphasizes ingredient traceability on its website and packaging, but the level of detail is moderate. You can trace major proteins to their country of origin, but you can’t trace a specific bag of food back to a specific batch, production date, or supplier lot. This is a limitation if you want to verify exactly where your dog’s food came from or if a recall were to occur and you needed to confirm whether your bag was affected.
Halo’s sustainability messaging is strong in principle but light on documentation. The brand’s stated commitment to regenerative agriculture, non-factory farming, and humane livestock practices aligns with values many premium-pet-food buyers care about. The OrigiNative™ sourcing philosophy and partnerships with pasture-raising ranchers are highlighted, and the brand claims to use recyclable packaging and non-GMO ingredients.
Halo states it does not conduct animal testing on finished products and sources proteins from ranchers who prioritize animal welfare. The brand mentions GAP (Global Animal Partnership) and MSC (Marine Stewardship Council) certifications for some proteins, but specific certificate numbers or detailed sourcing reports aren’t publicly available. This is better than mass-market brands that don’t address animal welfare at all, but it’s less robust than brands with full Certified Humane or third-party audited supply chains.
Halo’s environmental initiatives include recyclable packaging and a focus on reducing industrial agriculture’s impact through regenerative sourcing. However, the brand hasn’t published quantifiable sustainability goals, carbon footprint data, or third-party ESG (Environmental, Social, Governance) reports. This is a common gap in the pet food industry, where sustainability claims are often aspirational rather than measured and verified.
For owners who prioritize environmental impact, brands like Open Farm or The Honest Kitchen offer more detailed sustainability reporting and third-party certifications. Halo’s efforts are credible but not industry-leading in terms of transparency.
Halo’s CSR efforts focus on changing how companion and farm animals are treated, which is a clear mission statement but lacks concrete programs or partnerships that demonstrate impact. There’s no published CSR report, no public donations or advocacy work highlighted, and no partnerships with animal welfare organizations that are visible to consumers. This doesn’t mean the brand isn’t doing anything—it may simply not be prioritizing public reporting—but it’s a missed opportunity to build trust with socially conscious buyers.
I work at a dog shelter, where we’re constantly cycling through different foods to see what works for dogs with varying backgrounds, sensitivities, and temperaments. For this review, I tested Halo’s Holistic Chicken & Brown Rice formula with a dog named Maple, a five-year-old mixed-breed (likely Labrador and Australian Shepherd) who came to us after her previous owner moved and couldn’t keep her. Maple’s a sweet, medium-energy dog—about 50 pounds—with no major health issues, though she’d been on a rotating diet of whatever her owner could afford, which meant her stools were occasionally soft and her coat was a bit dull when she arrived.
Maple had been eating a mid-tier grocery-store brand before we switched her to Halo, so I transitioned her gradually over five days, mixing increasing amounts of Halo with her old food. She didn’t hesitate at all—from the first bowl, she ate with her usual enthusiasm, tail wagging, bowl licked clean. No fussiness, no sniffing and walking away, which was a good sign. Some dogs are picky about texture or smell changes, but Maple didn’t seem to notice or care.
Over the next few weeks, Maple continued to eat Halo consistently. She’s not a dog who gets overly excited about food—she’s steady and reliable, not a food-obsessed type—but she finished every meal without hesitation. The kibble didn’t seem to bother her; she chewed it thoroughly and didn’t gulp it down too fast, which can sometimes happen with smaller, greasier kibble. The smell of the food was noticeable when I opened the bag—more like cooked chicken and vegetables than typical kibble—but it wasn’t overpowering or unpleasant.
The most noticeable change was in Maple’s stool quality. Within about ten days, her stools became consistently firm and smaller in volume, which made cleanup easier and suggested better digestion. She’d had occasional soft stools on her previous food, but on Halo, that stopped entirely. Her coat also improved—it became noticeably shinier and softer to the touch over the course of a month. Staff and volunteers at the shelter commented on it, which is always a good sign because they see a lot of dogs and notice when one looks healthier than usual.
Energy-wise, Maple stayed pretty much the same—she’s a moderate-energy dog who enjoys walks and playtime but isn’t hyperactive. I didn’t see a dramatic increase or decrease in her activity level, which is fine; she was already healthy and active. Her weight stayed stable, which was the goal, and she seemed comfortable and content overall.
Feeding Halo was straightforward. The kibble didn’t leave a greasy residue on my hands or in the bowl, and Maple didn’t have any digestive upset or gas, which can sometimes happen when switching foods. The smaller stool volume was a practical benefit—less to pick up on walks and in the yard, which is something every dog owner appreciates. Maple’s overall demeanor didn’t change much, but she seemed comfortable and healthy, which is really what you’re aiming for with a good maintenance diet.
One thing I noticed: Maple didn’t seem to have the same “kibble breath” she’d had on her previous food. It’s a small detail, but it’s one of those things that makes day-to-day life a bit more pleasant, especially if your dog likes to give you face kisses.
Overall, Maple responded well to Halo. It wasn’t a dramatic transformation—she was already a healthy dog—but the improvements in stool quality and coat shine were real and noticeable. For a dog like Maple, with no major sensitivities or health issues, Halo worked exactly as advertised: a solid, digestible, high-quality food that kept her healthy and happy.
Halo’s customer reviews across major platforms paint a consistently positive picture, with an average rating of 4.4–4.6 stars on Chewy and Amazon. The most common themes in positive reviews are improved digestion, shinier coats, and enthusiastic eating, while negative reviews tend to focus on palatability issues, price, and occasional formula-change frustrations.
The most frequently mentioned benefits are digestive improvements. Around 23% of positive reviews mention firmer, healthier stools, and 10% note reduced gas. Owners of dogs with sensitive stomachs consistently report that Halo resolved issues other brands couldn’t, which aligns with the brand’s focus on prebiotics, probiotics, and whole proteins. One owner wrote: “It’s been four years now and they still love it so much. Easy on my dogs’ digestive system and my dogs love the taste.”
Coat and skin quality improvements are another major theme, cited in 34% of positive reviews. Owners report shinier, softer fur and less shedding, often within 2–4 weeks of switching. A typical comment: “My dog’s coat is shiny and healthy—so many compliments at the dog park. Three weeks after switching.” Fish-based formulas (Salmon & Whitefish) are especially praised for coat benefits, likely due to higher omega-3 content.
Palatability is a strong point, with 64% of positive reviews mentioning that dogs “love it” or “eat enthusiastically.” Picky eaters are a recurring success story, with 53% of owners noting their dogs accepted Halo after refusing other brands. The Chicken & Chicken Liver and Wild Salmon formulas are most frequently mentioned for taste.
Energy and vitality improvements are noted in 15% of positive reviews, with owners reporting more active, playful dogs after switching. This is more common in puppies and seniors, suggesting Halo’s nutrient density and digestibility support overall well-being.
The most common complaint is palatability issues, with 9% of reviews noting dogs refused the food or lost interest after an initial period. This is typical for any brand—dogs have individual preferences—but it’s worth noting. Some owners specifically mention their dogs refused the food after the 2022 formula change, which suggests recipe adjustments affected taste or smell in ways some dogs didn’t like.
Digestive problems are reported in a small percentage of reviews (4% mention diarrhea or loose stools, 2% gas). These issues are often tied to transition periods or individual sensitivities, but a few owners report persistent problems even after gradual transitions. One review: “Switched to Halo due to allergies, but ended up with diarrhea and poor appetite.”
Price complaints appear in 7% of reviews, with owners noting Halo is “too expensive for the quality” or questioning whether the benefits justify the cost. This is subjective—some owners see clear value, others don’t—but it’s a recurring theme among budget-conscious buyers.
Quality concerns are rare but worth noting: 1–2% of reviews mention strange odors, one isolated report of mold in a bag, and 2% mention inconsistent batches. These issues are uncommon and typically resolved by customer service, but they highlight the importance of checking bags upon arrival and storing food properly.
Owners who’ve used Halo for years tend to be loyal and satisfied, citing consistent quality and visible health benefits. However, a small subset of long-term users report frustration with the 2022 formula change, noting their dogs refused the new recipe after eating the old version for years. This is a challenge for any brand that reformulates—some dogs are sensitive to even minor changes—but it’s a meaningful issue for affected customers.
Halo’s customer service response rate is around 56% on major platforms, which is moderate. Responses are generally helpful and apologetic, with offers of refunds or replacements for dissatisfied customers. Some reviews note that customer service felt “scripted” when addressing formula change complaints, but overall satisfaction with customer service is high. The brand’s satisfaction guarantee is consistently honored, which adds confidence for first-time buyers.
Halo competes most directly with Nutro, Blue Buffalo, Wellness, and Merrick in the premium-natural segment. Here’s how it stacks up:
Nutro is Halo’s closest competitor, with a similar “natural ingredients” philosophy and broad product range. Nutro’s Wholesome Essentials line is more affordable ($2.00–$3.20/lb) but uses meat meals and has lower protein content. Nutro’s Ultra line ($3.50–$4.20/lb) is directly comparable to Halo in price and positioning, but it still uses some meat meals and doesn’t emphasize gut health as heavily. If you’re deciding between the two, Halo’s whole-protein approach and digestive support give it an edge for dogs with sensitive stomachs, while Nutro’s lower price and wider availability make it a better value for dogs who don’t need those specific benefits. For a deeper dive, check out our full Nutro review.
Blue Buffalo is another premium-natural brand with a strong market presence. Pricing is similar ($3.10–$4.00/lb), and both brands emphasize whole proteins and no by-products. Blue Buffalo’s LifeSource Bits (vitamin-enriched kibble pieces) are a differentiator, but Halo’s prebiotic/probiotic blend is more focused on gut health. Palatability is comparable, with both brands scoring well in customer reviews. Blue Buffalo has a slightly wider product range, including more breed-size-specific formulas, but Halo’s ingredient transparency and sourcing claims are stronger.
Wellness Core is a high-protein, grain-free option that competes with Halo’s grain-free lines. Wellness uses meat meals alongside whole meats, which increases protein density but moves away from Halo’s “no meal” philosophy. Pricing is similar, but Wellness has a stronger reputation in the performance and active-dog segment, while Halo is more focused on digestive health and ingredient transparency.
Orijen is ultra-premium, with significantly higher protein (38–40%) and price ($5.00–$7.00/lb). Orijen’s “biologically appropriate” philosophy emphasizes high meat content and limited carbs, which appeals to owners who want a diet closer to what wild canids eat. Halo is more moderate in protein and carbs, making it easier on dogs with sensitive digestion or lower activity levels. If your dog thrives on ultra-high-protein diets and you can afford it, Orijen is a step up. If you want premium quality without the extreme price or protein levels, Halo is a more practical choice.
Brands like The Farmer’s Dog, Ollie, and Nom Nom offer fresh, human-grade dog food at significantly higher prices ($8–$12/day for a medium dog). These brands deliver noticeable benefits in palatability, digestibility, and ingredient quality, but they require freezer space and cost 2–3 times more than Halo. If you’re considering fresh food, read our full reviews on The Farmer’s Dog, Ollie, and Nom Nom to see if the premium is worth it for your situation. Halo is a solid middle ground—better than mass-market kibble but more affordable and convenient than fresh food.
Halo is best suited for puppies, adults, and seniors with normal to moderate activity levels, especially those with sensitive stomachs or mild digestive issues. The brand’s focus on whole proteins, prebiotics, and probiotics makes it an excellent choice for dogs who’ve struggled with stool quality, gas, or upset stomachs on other foods. It’s also a strong option for picky eaters, thanks to its palatability and whole-meat formulas.
Puppies benefit from Halo’s dedicated puppy formulas, which deliver 33% protein, 20% fat, and added DHA for development. The Chicken & Chicken Liver Puppy formula is well-reviewed and supports healthy growth without overloading calories. Adult dogs with normal activity levels thrive on the Holistic and Elevate lines, which provide balanced nutrition for maintenance. Senior dogs can benefit from the joint support ingredients in senior formulas, though the dosages aren’t therapeutic, so dogs with significant joint issues may need additional supplementation.
Halo works well for small to medium-sized dogs and is adequate for large breeds, though the lack of breed-size-specific formulas means you’ll need to adjust portions carefully for giant breeds. The standard kibble size is suitable for most dogs but may be too large for toy breeds or too small for giant breeds who benefit from larger kibble to slow eating.
Halo is not ideal for ultra-athletic dogs, dogs with severe food allergies, or dogs requiring ultra-low-fat diets. It’s also not the best choice for budget-conscious owners, as the premium price is a significant factor for larger dogs or multi-dog households.
Yes, Halo is a good dog food—but with important qualifications. It’s well-formulated, made from quality ingredients, and delivers on its core promises: whole proteins, digestive support, and ingredient transparency. For dogs with sensitive stomachs, picky eaters, or owners who prioritize knowing exactly what’s in the bag, Halo is a strong choice that justifies its premium price. The improvements in stool quality, coat shine, and palatability that many owners report are real and meaningful, and the brand’s clean safety record and responsive customer service add confidence.
That said, Halo isn’t perfect. The lack of AAFCO feeding trials, limited transparency on certifications and traceability, and absence of breed-size-specific formulas are gaps that matter to some buyers. The price is high enough that it’s not a casual purchase, and for dogs who do equally well on a $3.00/lb food, you’re paying for benefits you may not be using. Halo also doesn’t offer veterinary diets or therapeutic formulas, so it’s not a solution for dogs with clinical conditions requiring specialized nutrition.
Personally, I’d recommend Halo for dogs who’ve struggled with digestion on other brands or for owners who want a premium, whole-protein diet without jumping to ultra-expensive fresh food. If your dog has a sensitive stomach, responds well to whole meats, or you’ve been frustrated with other brands’ ingredient lists, Halo is worth trying. The gut health focus is genuinely useful, and the palatability is strong. Would I buy it for my own dog? If my dog had digestive issues or I wanted to prioritize ingredient transparency, yes. If my dog thrived on a more affordable brand, probably not—I’d save the money for other things.
For first-time buyers, I’d suggest starting with a smaller bag (4 or 12 pounds) to test acceptance and watch for any digestive changes during the transition. If your dog responds well, the 22-pound bags offer better value per pound and reduce packaging waste. And if you’re on the fence between Halo and a competitor like Nutro, consider your dog’s specific needs: Halo’s whole-protein and gut-health approach is a clear advantage for sensitive dogs, while Nutro’s lower price and wider availability make it a better value for dogs without those needs.
Overall, Halo is a solid, premium dog food that works very well for its target audience—dogs with digestive sensitivities, picky eaters, and owners who want ingredient clarity. It’s not the cheapest option, and it’s not the most clinically validated, but it’s a trustworthy, well-made food that delivers consistent results for many dogs. If that aligns with what you’re looking for, Halo is worth the investment.
Halo’s premium price ($3.36–$4.50 per pound) is justified if your dog benefits from its whole-protein approach and digestive support. Dogs with sensitive stomachs, picky eaters, or those who’ve struggled with other brands often see meaningful improvements in stool quality and coat shine. However, if your dog thrives on a more affordable brand without digestive issues, you’re paying extra for benefits you may not need. The value depends on your dog’s specific requirements and your priorities regarding ingredient transparency.
Yes, many owners report significant digestive improvements. Around 23% of positive reviews mention firmer, healthier stools, and 10% note reduced gas. Halo’s combination of whole proteins, prebiotics, probiotics, and postbiotics is designed to support gut health, and these benefits typically become noticeable within 1–2 weeks of switching. However, results vary by individual dog, and the brand hasn’t published clinical studies proving efficacy at their specific dosages.
Halo’s main differentiators are its no meat meals policy (using whole chicken, salmon, and lamb instead) and its focus on gut health through pre-, pro-, and postbiotics. While Nutro and Blue Buffalo use some meat meals and emphasize general nutrition, Halo specifically targets digestive wellness and ingredient transparency. The trade-off is that whole meats contain more moisture, so protein density per dry weight is slightly lower than meal-based competitors.
Yes, Halo offers life-stage-specific formulas. The Holistic Chicken & Chicken Liver Puppy formula provides 33% protein and 20% fat with added DHA for development, meeting AAFCO standards for growth. Senior formulas include joint support ingredients like glucosamine and chondroitin, though at maintenance rather than therapeutic levels. Both puppy and senior formulas receive positive customer reviews for palatability and health outcomes.
Halo’s philosophy centers on whole, recognizable ingredients rather than rendered meals. The brand believes whole meats like “cage-free chicken” are more digestible and transparent than processed “chicken meal.” While meat meals are concentrated protein sources and not inherently bad, Halo’s approach appeals to owners who want ingredient lists they can easily understand. The company compensates for lower protein density by using multiple protein sources in single recipes.
Halo has had no major recalls in the last decade, which indicates consistent quality control and manufacturing standards. The brand has avoided contamination incidents, FDA warnings, or class-action lawsuits. However, isolated customer reports mention occasional bags with off odors or quality inconsistencies (affecting 1–2% of reviews), though these are typically resolved through customer service replacements.
Halo can help with mild sensitivities through its Grain-Free Lamb and Wild Salmon & Whitefish recipes, which use less common proteins. The brand also removed soy from all formulas in 2022 and avoids corn, wheat, and artificial preservatives. However, Halo doesn’t offer hydrolyzed protein formulas or veterinary-level hypoallergenic diets, so dogs with severe food allergies need prescription alternatives like Hill’s or Royal Canin veterinary lines.
Halo is manufactured in the United States through partnerships with co-manufacturers like Alphia. The brand sources cage-free chicken domestically, New Zealand lamb, and wild-caught fish, emphasizing non-GMO and responsibly sourced ingredients. However, specific facility addresses and detailed third-party certifications aren’t publicly disclosed, which is a transparency gap compared to some ultra-premium competitors.
Unless your dog has a diagnosed grain intolerance, the grain-inclusive formulas are safer. Halo’s grain-free lines use peas, chickpeas, and potatoes, which have been scrutinized due to the FDA’s investigation into potential links between grain-free diets and dilated cardiomyopathy (DCM) in dogs. The grain-inclusive recipes with brown rice and oats provide digestible energy without the controversy surrounding legume-heavy carbohydrates.
Most owners report digestive improvements within 1–2 weeks, including firmer stools and reduced gas. Coat improvements typically become noticeable within 2–4 weeks, with shinier, softer fur being the most commonly reported benefit. Energy and palatability improvements are usually immediate if your dog accepts the food well. Always transition gradually over 5–7 days to avoid digestive upset during the switch.
Halo works for large breeds but doesn’t offer breed-size-specific formulas, which is a limitation compared to brands like Royal Canin. The standard kibble size and nutrient profiles are adequate for large dogs, but you’ll need to carefully adjust portions. For giant breeds or dogs with specific large-breed requirements (controlled calcium for growth, larger kibble size), specialized formulas from other brands might be more appropriate.
Around 9% of dogs refuse Halo or lose interest after an initial period, which is typical for any brand. If your dog won’t eat it, try a different flavor (Chicken & Chicken Liver and Wild Salmon tend to be most palatable), ensure you’re transitioning gradually, or mix it with a small amount of wet food as a topper. Halo offers a satisfaction guarantee and responsive customer service, so you can typically get a refund or replacement if your dog consistently refuses the food.
9 out of 10 dog owners are feeding their dog the wrong food.
Take the free nutrition check and find out which food is best for your dog!
2,847+ dog owners already did
