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Shelter manager, certified canine nutritionist, and lifelong dog lover
• Fresh meat commitment sets BIXBI apart with deboned meat as the first ingredient in every formula, avoiding meat meals and byproducts entirely while maintaining a spotless recall record since 2009.
• Premium pricing limits accessibility at approximately $18+ per pound for dry food, making it financially prohibitive for large dogs or multiple pets despite delivering genuine quality improvements.
• Dual product approach offers both accessible Liberty kibble (25.5% protein) and ultra-premium Rawbble freeze-dried (50% protein, 34% fat) to accommodate different budgets and nutritional needs.
• Excellent palatability and visible health improvements consistently reported by users, particularly shinier coats, firmer stools, and success with picky eaters due to fresh meat content and natural fats.
• Best suited for active, healthy dogs without weight issues, as the high fat content and calorie density can promote unwanted weight gain in sedentary pets.
BIXBI entered the pet food market in 2009 with a simple conviction: dogs deserve food that looks and acts like real nutrition, not industrial byproducts dressed up in marketing language. The Crouch brothers launched the brand with four mushroom supplements, then gradually expanded into complete dog food lines that pair fresh deboned meat with whole-food ingredients and transparent sourcing. The company remains privately held and founder-led, with no parent corporation or equity shifts that might dilute its original mission.
The brand’s core philosophy centers on crafting rather than manufacturing. BIXBI emphasizes minimal processing, high digestibility, and ingredient traceability, positioning itself as a premium alternative to both mass-market kibble and ultra-expensive raw diets. The two main product lines—Liberty (kibble) and Rawbble (freeze-dried raw)—reflect this approach: Liberty offers accessible, high-protein dry food with fresh meat as the first ingredient, while Rawbble delivers freeze-dried formulas with up to 98% meat, organs, and bone for owners seeking maximum nutrient density and minimal carbohydrate content.
BIXBI sources all proteins from the USA, France, and New Zealand, with explicit refusal to use Chinese suppliers. Every batch undergoes testing for pathogens like Salmonella, E. coli, and Listeria, as well as heavy metals, pesticides, and melamine. Manufacturing happens at facilities regularly audited by the USDA and FDA, following Good Manufacturing Practices and HACCP food safety standards. The brand publishes ingredient lists and nutritional data clearly, though it stops short of releasing batch-level traceability or detailed audit reports.
In the marketplace, BIXBI occupies a niche between mainstream premium brands like Blue Buffalo and ultra-premium raw specialists like Stella & Chewy’s. It’s more expensive than typical supermarket kibble but more affordable than most freeze-dried competitors, making it a mid-premium option for owners who want quality ingredients without the highest price tag. The brand has grown steadily through specialty retailers, online channels, and partnerships with stores like Whole Foods and Pet Food Express, though local availability can be inconsistent.
Reputation-wise, BIXBI earns consistent praise for ingredient quality, palatability, and visible health improvements in dogs. Customer service is responsive, and the company handles delivery issues promptly. The main criticism centers on price and occasional stock shortages for popular flavors like Salmon. The brand has faced no ethical controversies, lawsuits, or regulatory violations, and its zero-recall record distinguishes it in an industry where recalls are relatively common.
BIXBI’s defining ingredient choice is its commitment to fresh deboned meat as the first ingredient in every formula, with no meat meals or byproducts anywhere in the lineup. Liberty Original Recipe, for example, lists deboned turkey, chicken, trout, and egg as its first four ingredients, delivering multiple high-quality animal proteins in a single formula. Rawbble formulas take this further, using a single primary protein—beef, lamb, or salmon—paired with corresponding organ meats like liver and kidney, which naturally supply vitamins A, D, E, K, and B-complex without synthetic supplementation.
This approach delivers two practical benefits: higher bioavailability of amino acids compared to rendered meals, and transparency that lets you see exactly what your dog is eating. The trade-off is cost—fresh meat contains more water weight than concentrated meals, so you need more of it to hit target protein percentages, which drives up ingredient expenses and final retail price.
BIXBI offers both grain-free and grain-inclusive options within the Liberty line, addressing owner preferences and the ongoing FDA investigation into potential links between legume-heavy diets and dilated cardiomyopathy. Grain-free formulas typically use pumpkin, sweet potato, peas, and lentils as carbohydrate sources, while grain-inclusive versions incorporate whole grains like brown rice and oats. Rawbble formulas keep carbohydrates minimal, with pumpkin serving as the primary plant ingredient for fiber and natural antioxidants.
The grain-inclusive option is worth considering if your vet has expressed concern about DCM risk, especially for breeds like Golden Retrievers, Dobermans, and Cocker Spaniels that appear overrepresented in FDA case reports. The brand’s willingness to offer both paths shows responsiveness to evolving science rather than rigid adherence to marketing trends.
Salmon oil appears consistently across BIXBI’s product lines, providing EPA and DHA omega-3 fatty acids that support brain development, skin health, coat shine, and systemic inflammation control. Liberty Original contains 15% fat, which is moderate for kibble, while Rawbble formulas reach 34% fat, reflecting their raw-food heritage and suitability for highly active dogs. The combination of animal fat from fresh meat and supplemental salmon oil delivers a balanced omega-6 to omega-3 ratio, though BIXBI doesn’t publish specific ratio numbers.
Because Rawbble formulas include organ meats, they require fewer synthetic vitamin and mineral additions—liver naturally contains high levels of vitamin A, iron, and B vitamins, while kidney supplies B12 and selenium. Liberty formulas, being cooked kibble, include standard vitamin and mineral premixes to meet AAFCO requirements. The Hip & Joint treat line adds glucosamine and chondroitin for cartilage support, though specific dosages aren’t published. Probiotics aren’t prominently featured, which is a gap if you’re specifically looking for digestive support beyond fiber content.
The brand explicitly avoids meat meals, meat byproducts, corn, wheat, soy, artificial colors, artificial flavors, and artificial preservatives. Mixed tocopherols (vitamin E) serve as the natural preservative. There are no generic “animal fat” or “poultry meal” listings—every ingredient is named specifically, which increases transparency and reduces the risk of undisclosed allergens. This clarity is especially valuable for dogs with food sensitivities or owners conducting elimination diets.
| Price per pound | $18.34 (dry), $4.70 (wet) |
| Primary protein | Fresh deboned turkey, chicken, trout, beef, lamb, salmon |
| By-products | None (includes organ meats in Rawbble line) |
| AAFCO compliance | Yes (all life stages) + feeding trials |
| Formula options | 2 main lines: Liberty (kibble) & Rawbble (freeze-dried) |
| Availability | Specialty retailers, Whole Foods, Pet Food Express, online |
Liberty Original Recipe delivers 25.5% protein and 15% fat on a guaranteed analysis basis, which places it in the mid-to-high range for premium kibble. For comparison, many supermarket brands hover around 21-24% protein and 12-14% fat, while ultra-premium competitors like Orijen reach 38-42% protein. BIXBI’s protein level is sufficient for active adult dogs, growing puppies, and seniors needing muscle maintenance, though it won’t satisfy owners seeking maximum protein density from kibble alone.
Rawbble Beef Formula hits 50% protein and 34% fat, which is exceptional even among freeze-dried competitors. This high-fat content makes it ideal for working dogs, highly active breeds, underweight dogs, and puppies requiring calorie-dense nutrition. However, it’s inappropriate for sedentary dogs, those prone to pancreatitis, or breeds with a tendency toward obesity—feeding high-fat food to a couch-potato Basset Hound is a recipe for weight gain and potential digestive distress.
Carbohydrate percentages aren’t listed on guaranteed analysis panels, but you can estimate them by subtracting protein, fat, moisture, and ash from 100%. Liberty formulas likely sit around 35-45% carbohydrates, while Rawbble formulas stay well below 20%, making them suitable for dogs requiring lower glycemic load or those thriving on ancestral-style diets.
BIXBI states that all formulas meet or exceed AAFCO standards for all life stages, meaning they’re suitable for puppies, adults, and seniors. The brand mentions conducting AAFCO feeding trials and digestibility studies, though specific trial results and publication dates aren’t publicly available. This is fairly typical for mid-sized brands—full feeding trial documentation is expensive and time-consuming, and formulation to meet AAFCO nutrient profiles is legally acceptable and nutritionally sound, even if it’s less rigorous than controlled feeding studies.
BIXBI claims up to 95% digestibility for Rawbble formulas, which aligns with expectations for minimally processed, fresh-meat-based food. Higher digestibility means your dog absorbs more nutrients per pound of food, which translates to smaller stool volume, less waste, and potentially lower feeding costs despite the premium price. Liberty kibble, being cooked, will have slightly lower digestibility than freeze-dried options but should still outperform grain-heavy, meat-meal-based competitors due to its fresh meat content.
Both Liberty and Rawbble are described as having high caloric density, though specific kcal/kg figures aren’t published in available sources. High calorie density is beneficial for active dogs, puppies, and underweight animals because you can meet energy needs with smaller meal volumes, reducing the risk of bloat and improving satiety. For less active dogs, you’ll need to measure portions carefully to avoid overfeeding—free-feeding BIXBI is likely to result in weight gain for most pets.
BIXBI shines for active, healthy adult dogs with normal to high energy expenditure. If your dog runs daily, participates in agility or field work, or simply has a naturally high metabolism, the protein and fat levels will support muscle maintenance and sustained energy without requiring enormous meal volumes. The fresh meat content and salmon oil also make BIXBI a strong choice for dogs with sensitive skin or dull coats—many owners report visible improvements in shine, texture, and reduced shedding within a few weeks of switching.
Puppies benefit from BIXBI’s nutrient density and DHA content, which supports brain and eye development during critical growth phases. The brand offers puppy-specific formulas like Liberty Puppy, and the all-life-stages designation means you can confidently feed Rawbble or other Liberty recipes to growing dogs. Medium and small breeds will appreciate the small kibble size in Liberty formulas, though larger puppies may eat too quickly and benefit from slower feeding methods like puzzle bowls.
Dogs with food sensitivities or allergies often do well on Rawbble’s limited-ingredient formulas, which pair a single protein source with minimal plant ingredients and no artificial additives. If your dog has reacted poorly to chicken, beef, or grains in the past, you can select a novel protein like lamb and conduct a proper elimination diet with clear ingredient transparency. The absence of meat meals and generic fats reduces the risk of hidden allergens that plague many commercial foods.
Seniors requiring muscle maintenance and joint support can pair Liberty formulas with BIXBI’s Hip & Joint treats, which include glucosamine and chondroitin. The omega-3 fatty acids from salmon oil also help manage inflammation associated with arthritis and age-related joint wear. However, less active seniors may need portion adjustments to avoid weight gain, given the calorie density.
If your dog is overweight or sedentary, BIXBI’s high fat content works against your goals. Feeding 15-34% fat to a dog that spends most of the day sleeping is a direct path to additional pounds, which stress joints and increase risk of diabetes and heart disease. You’d be better served by a weight management formula with controlled fat levels around 8-12%—for example, if you’re considering BIXBI but need lower fat, you might look at brands like Nulo Trim or similar options designed for weight control. You can also check out our Dog food from Caesar review for a more budget-friendly alternative with lower fat percentages.
Large and giant breeds may find Liberty’s small kibble size less than ideal. Dogs that gulp food without chewing benefit from larger kibble that forces slower eating and better mechanical cleaning of teeth. A Great Dane or Mastiff eating BIXBI Liberty might finish meals in seconds without the satiety signal that comes from chewing, potentially increasing bloat risk. Rawbble’s freeze-dried format can be rehydrated to create larger, softer pieces, offering more flexibility for big dogs.
Dogs with kidney disease or renal sensitivities require careful protein management, and BIXBI’s high protein levels—especially in Rawbble formulas—may stress compromised kidneys. If your vet has recommended reduced protein intake, you’ll need a therapeutic diet rather than a high-performance food. Similarly, dogs with a history of pancreatitis should avoid Rawbble’s 34% fat content, as high fat intake can trigger painful flare-ups and serious complications.
BIXBI’s all-life-stages formulations mean you can feed the same food from puppyhood through senior years, which simplifies feeding logistics and reduces the risk of digestive upset from formula transitions. However, portion sizes will need frequent adjustment during rapid puppy growth and again as activity levels decline in old age. The brand offers puppy-specific formulas that optimize calcium and phosphorus ratios for skeletal development, which is particularly important for large-breed puppies prone to developmental orthopedic disease.
Small breeds under 20 pounds will find Liberty’s kibble size appropriate and may appreciate the calorie density, which allows them to meet energy needs without eating large volumes. Toy breeds with tiny stomachs often struggle with low-calorie foods that require frequent, large meals. Medium breeds from 20-60 pounds represent BIXBI’s sweet spot—the kibble size works, the protein supports active lifestyles, and feeding costs remain manageable compared to giant breeds. Large and giant breeds over 70 pounds face higher monthly costs and may prefer competitors offering larger kibble or bulk pricing.
BIXBI earns consistently high marks for palatability, with the majority of customer reviews mentioning that dogs eat enthusiastically and finish meals quickly. Phrases like “gobbles it up,” “practically inhales the stuff,” and “four paws up judging by how quickly his bowl gets emptied” appear repeatedly across platforms like Chewy and Amazon. This isn’t surprising given the fresh meat content and natural fats that deliver strong aroma and flavor compared to kibbles built around rendered meals and synthetic palatants.
The Salmon flavor in both Liberty and Rawbble lines appears to be the most popular, based on frequent reports of stock shortages and high demand. Beef, Chicken, and Lamb flavors also perform well, with few reports of refusal. The freeze-dried Rawbble line generates particularly strong enthusiasm, likely because the minimal processing preserves more of the natural meat flavor and aroma that dogs find appealing.
If you’ve struggled with a selective eater, BIXBI is worth considering. Multiple reviewers specifically mention that their picky dogs took to BIXBI immediately after refusing other premium brands. One owner noted, “Wrigley will gladly eat without prompting—it’s the only brand that works,” while another said, “Max took to it right away—he practically inhales the stuff.” The combination of real meat as the first ingredient, natural fats, and minimal fillers creates a flavor profile that many dogs find irresistible.
That said, no food works for every dog. A small percentage of reviews mention dogs refusing BIXBI or losing interest after initial acceptance. These cases often correlate with specific proteins—a dog that refuses chicken-based BIXBI might love the lamb formula. If your dog doesn’t respond well to one flavor, trying a different protein source before abandoning the brand entirely makes sense.
BIXBI offers multiple protein options across its product lines: chicken, beef, turkey, trout, lamb, and salmon are confirmed flavors, with some formulas combining multiple proteins in a single recipe. Liberty Original Recipe, for instance, includes turkey, chicken, trout, and egg, providing variety within a single bag. This built-in rotation can be beneficial for dogs prone to developing sensitivities from long-term exposure to a single protein.
If you prefer to rotate proteins intentionally, you can alternate between BIXBI flavors or mix Rawbble freeze-dried formulas with Liberty kibble for textural and nutritional variety. The brand doesn’t explicitly market a rotation feeding protocol, but the ingredient transparency and protein diversity support this approach if it aligns with your dog’s needs and your veterinarian’s guidance.
Most dogs transition to BIXBI smoothly when you follow the standard 7-10 day protocol of gradually increasing the new food while decreasing the old. A few reviews mention digestive upset during transition—loose stools or increased gas—but these are typical of any diet change and usually resolve within a week as gut bacteria adapt. Dogs with particularly sensitive stomachs may benefit from a slower transition period of 14 days or the addition of a probiotic supplement during the switch.
One advantage of BIXBI’s high digestibility is that many owners report firmer, smaller stools after the transition period, which suggests better nutrient absorption and less waste. This practical benefit makes cleanup easier and can indicate that your dog is getting more usable nutrition from each meal.
BIXBI occupies the premium price tier, sitting above mainstream brands like Purina Pro Plan and Blue Buffalo but below ultra-premium options like Orijen or Ziwi Peak. Specific per-pound pricing isn’t consistently published, but available data suggests Liberty dry food costs approximately $18.34 per pound while wet food runs around $4.70 per pound. For comparison, budget-friendly Cesar kibble costs roughly $1.71 per pound for dry and $7.15 per pound for wet, making BIXBI’s dry food about 10 times more expensive than budget kibble on a per-pound basis.
Rawbble freeze-dried formulas cost more than Liberty but remain competitive within the freeze-dried category. Freeze-dried foods generally command premium pricing due to the expensive, low-temperature processing that preserves maximum nutrients while removing moisture. When you compare BIXBI’s freeze-dried line to competitors like Stella & Chewy’s or Primal, it’s often described as “affordable for freeze-dried food,” suggesting it delivers similar quality at a slightly lower price point.
Whether BIXBI represents good value depends on what you’re comparing it to and what you prioritize. If your baseline is supermarket kibble with meat meals and grain fillers, BIXBI looks expensive. If your baseline is boutique freeze-dried raw food, BIXBI looks like a reasonable deal. The value proposition rests on several factors:
Ingredient quality is demonstrably higher than budget brands. Fresh deboned meat as the first ingredient, no byproducts or meals, and transparent sourcing justify some price premium. You’re paying for USDA-inspected meats, batch testing for contaminants, and manufacturing standards that exceed minimum regulatory requirements. The question is whether these upgrades matter enough to you to justify the cost.
Digestibility affects practical value significantly. If your dog absorbs 95% of BIXBI’s nutrients versus 75% of a budget food’s nutrients, you can feed less BIXBI to achieve the same nutritional outcome. Higher digestibility also means less waste—both in stool volume and in nutrients literally flushed away. Many owners report that their dogs eat smaller portions of BIXBI while maintaining or improving body condition, which partially offsets the higher per-pound cost.
Health outcomes represent the hardest value factor to quantify but potentially the most important. If switching to BIXBI reduces vet visits for skin issues, digestive problems, or allergy flare-ups, the premium price easily pays for itself. Several reviewers mention that their dogs’ chronic issues resolved after switching, with one noting, “She hasn’t had any digestive problems since we made the switch,” and another observing, “His coat has become noticeably shinier since we switched.” These anecdotal improvements don’t guarantee results for your dog, but they suggest that quality ingredients can deliver real-world benefits beyond basic nutrition.
Without published caloric density and specific pricing per package size, precise monthly costs are difficult to calculate. However, we can make rough estimates based on typical feeding amounts and available price data. A 30-pound active dog might eat 2-3 cups of Liberty kibble daily, which translates to roughly 1-1.5 pounds of food per day. At $18.34 per pound, that’s approximately $18-27 daily, or $540-810 per month. For a 60-pound dog, you’re likely looking at $1,000+ monthly for full Liberty feeding.
These estimates highlight BIXBI’s primary limitation: it’s financially prohibitive for many households, especially those with large dogs or multiple pets. A Great Dane eating full BIXBI rations could easily cost $1,500-2,000 monthly, which exceeds most families’ pet food budgets. The brand makes more financial sense for small to medium dogs, where monthly costs might fall in the $200-600 range depending on activity level and formula choice.
One practical compromise is using BIXBI as a topper or mixer rather than a complete diet. Adding 25-50% BIXBI to a solid mid-range kibble can improve ingredient quality and palatability while keeping costs manageable. The Liberty Topper & Treat line is specifically designed for this purpose, and Rawbble freeze-dried formulas can be sprinkled over kibble to boost protein and add natural flavor.
Against direct competitors in the premium fresh-meat category, BIXBI holds its own. Brands like Stella & Chewy’s, Primal, and The Honest Kitchen offer similar ingredient quality and freeze-dried formats at comparable or higher prices. BIXBI’s advantage is its dual approach—offering both accessible kibble (Liberty) and premium freeze-dried (Rawbble)—which gives budget-conscious owners an entry point without abandoning the brand’s core philosophy.
Compared to mainstream premium brands like Blue Buffalo or Wellness, BIXBI costs more but delivers fresher ingredients and higher protein levels. Blue Buffalo uses chicken meal as a primary protein source and includes more plant-based proteins, while BIXBI commits to fresh deboned meat throughout. Whether that difference justifies the price premium depends on your priorities and your dog’s response.
All BIXBI products are manufactured at Barrett Petfood Innovations in Brainerd, Minnesota, on the Barrett family farm. This single-source manufacturing approach offers several advantages: consistent quality control, simplified supply chain oversight, and direct relationships between the brand and production staff. The facility operates under USDA and FDA oversight, with regular audits to ensure compliance with Good Manufacturing Practices and HACCP food safety regulations.
Manufacturing in the United States also reduces supply chain complexity and potential contamination risks compared to imported foods. When ingredients travel shorter distances and pass through fewer hands, there are fewer opportunities for quality degradation or safety failures. The Minnesota location provides access to high-quality agricultural inputs from the Upper Midwest, though BIXBI also sources ingredients internationally from France and New Zealand when domestic options don’t meet their standards.
BIXBI sources all proteins from the USA, France, and New Zealand, with explicit refusal to use Chinese suppliers. This sourcing policy addresses consumer concerns about ingredient quality and safety that arose from the 2007 melamine contamination scandal, which killed thousands of pets and damaged trust in Chinese-sourced pet food ingredients. While Chinese manufacturing quality has improved since then, many pet owners remain wary, and BIXBI’s sourcing policy speaks directly to those concerns.
The brand claims that every ingredient is traceable, though it doesn’t publish batch-level tracking data or provide consumers with tools to look up specific lot information. This is fairly typical for mid-sized brands—full farm-to-bowl traceability requires significant infrastructure investment and is more commonly seen in ultra-premium or prescription diet manufacturers. The practical takeaway is that BIXBI can likely trace ingredients backward in the event of a safety concern, but you can’t independently verify sourcing for the bag sitting in your pantry.
Every batch of BIXBI food undergoes testing for pathogens including Salmonella, E. coli, and Listeria, as well as screening for heavy metals, pesticides, and melamine. Independent laboratories conduct these tests, providing third-party verification beyond the manufacturer’s internal quality checks. This multi-layer testing approach reduces the risk of contaminated product reaching consumers and demonstrates a serious commitment to safety beyond minimum regulatory requirements.
The brand also mentions conducting digestibility studies on each diet, though specific study protocols and results aren’t published. These studies likely involve feeding trials with small groups of dogs to measure nutrient absorption and stool quality, providing data to support the claimed 95% digestibility of Rawbble formulas.
BIXBI maintains a perfect recall record with zero safety-related recalls since the brand’s founding in 2009. This is genuinely impressive—many well-regarded brands have experienced at least one recall over a 15-year period, whether due to bacterial contamination, vitamin imbalances, or foreign object contamination. A clean recall history doesn’t guarantee future safety, but it does indicate consistent quality control and effective safety protocols over a meaningful timeframe.
For comparison, Cesar has experienced one recall (2016, for plastic contamination) and BIXBI’s premium competitors like Blue Buffalo have faced multiple recalls. The absence of recalls suggests that BIXBI’s testing protocols, manufacturing controls, and ingredient sourcing are working as intended.
BIXBI makes limited public claims about sustainability, focusing more on ingredient quality and animal nutrition than environmental initiatives. The brand uses local and fresh produce when available, which reduces transportation emissions and supports regional agriculture, but it doesn’t publish carbon footprint data, sustainability reports, or concrete environmental targets. Packaging materials and recyclability information aren’t detailed in available sources.
This lack of transparency around sustainability is increasingly out of step with consumer expectations, especially in the premium pet food segment where buyers often prioritize environmental responsibility alongside ingredient quality. Competitors like Open Farm have built strong brand identities around sustainability certifications and ocean-friendly sourcing, creating a clear contrast with BIXBI’s approach. If environmental impact is a priority for you, you’ll need to contact BIXBI directly for specific information or consider brands with published sustainability credentials.
BIXBI’s commitment to using USDA-inspected meats and refusing ingredients from China suggests attention to animal welfare and sourcing standards, though the brand doesn’t publish a formal animal welfare policy or third-party certifications like Certified Humane or Global Animal Partnership ratings. The absence of meat byproducts and meals indicates that BIXBI uses whole muscle meat rather than rendering plant waste streams, which generally correlates with higher welfare standards in the supply chain.
The brand doesn’t conduct animal testing for palatability or safety beyond standard AAFCO feeding trials, which is typical for commercial pet food and shouldn’t be confused with cosmetic or pharmaceutical testing. AAFCO trials involve feeding the food to a small group of dogs under veterinary supervision to verify that it supports normal health, which is a reasonable and necessary practice for ensuring nutritional adequacy.
BIXBI doesn’t publish corporate social responsibility reports, charitable giving information, or community engagement initiatives. The brand remains focused on product quality and customer service rather than broader social impact messaging. This low-profile approach may appeal to owners who prefer brands to concentrate on core competencies rather than spreading resources across multiple initiatives, but it also means BIXBI lacks the social impact credentials that resonate with values-driven consumers.
I work at a local shelter where we regularly test donated and discounted foods with our residents before committing to full feeding programs. We recently received several bags of BIXBI Liberty Original Recipe, which gave us a chance to evaluate it with one of our longer-term dogs, a four-year-old mixed breed named Marlo.
Marlo came to us about eight months ago after her previous owner passed away. She’s a 45-pound mix of what looks like Cattle Dog and Terrier, with a wiry coat, intense focus, and moderate energy level. She doesn’t have any diagnosed health issues, but she’s been a somewhat picky eater since arrival—she’ll eventually finish most foods we offer, but without enthusiasm. Her coat has always been a bit dull, and she occasionally scratches more than seems normal, though our vet hasn’t found evidence of parasites or infections.
We transitioned Marlo to BIXBI over seven days, mixing increasing amounts with her previous food, which was a mid-range kibble from a national brand. She showed immediate interest in the mixed meals, sniffing the bowl more thoroughly than usual and eating faster. By day three of the transition, when the bowl was roughly half BIXBI, she was consistently finishing meals within a few minutes rather than picking at them over an hour.
The kibble pieces are small and irregularly shaped, which Marlo seemed to appreciate—she’s not a gulper, so the size didn’t cause issues. The food has a noticeably stronger meat smell than her previous kibble, which likely explains the increased interest. No digestive upset occurred during the transition, and her stools remained firm and consistent.
Once fully transitioned to BIXBI, Marlo’s mealtime behavior changed noticeably. She now waits by her bowl at feeding times rather than wandering over when she feels like it, and she cleans the bowl quickly. I wouldn’t describe it as frantic enthusiasm—she’s not a food-driven dog by nature—but there’s clear preference and enjoyment that wasn’t present with her previous food.
We fed her twice daily following the package guidelines for her weight and activity level, which worked out to about 2.5 cups total per day. Her body condition remained stable, with no weight gain or loss over the four-week trial period. Stool volume decreased slightly compared to her previous food, and consistency stayed firm without being hard or dry.
The most noticeable improvement was Marlo’s coat condition. After about three weeks on BIXBI, her coat developed a subtle shine that hadn’t been present before, and the texture felt smoother when petting her. The change wasn’t dramatic—she didn’t transform from scruffy to show-dog glossy—but it was visible enough that multiple staff members commented on it without knowing we’d changed her food.
Her scratching frequency also decreased. She went from scratching several times during a typical walk or play session to occasional, purposeful scratching that seemed more about genuine itches than habitual behavior. Again, this wasn’t a complete resolution—she still scratches—but the reduction was noticeable over the four-week period.
Energy levels and behavior remained consistent. Marlo didn’t become more or less active, her mood stayed steady, and her interaction with other dogs and people didn’t change. This isn’t surprising given that she’s a healthy adult dog without specific issues that might respond to nutritional intervention. The lack of dramatic behavioral change is actually reassuring—it suggests the food is supporting her normal function rather than causing highs or lows.
From a shelter operations perspective, BIXBI presented one challenge: cost. At $18+ per pound, feeding it to our entire dog population would strain our budget significantly. We can justify it for individual dogs with specific needs or as a short-term trial, but it’s not financially sustainable as our standard food. The palatability and ingredient quality make it valuable for dogs like Marlo who need encouragement to eat or who benefit from higher-quality protein sources, but we have to balance those benefits against the practical reality of feeding dozens of dogs daily.
The small kibble size worked well for Marlo but would be less ideal for our larger dogs—we have a 90-pound Shepherd mix who would likely inhale the small pieces without chewing. The strong meat smell is appealing to dogs but noticeable to humans, especially when storing open bags. It’s not unpleasant, but it’s definitely present, which might matter if you’re sensitive to pet food odors in your home.
Across review platforms like Chewy, Amazon, and specialty pet sites, BIXBI earns consistent praise for palatability and visible health improvements. The most frequently mentioned benefits include shinier coats, increased energy, firmer stools, and successful weight management. One owner with a Golden Retriever noted, “Bailey has been absolutely thriving on BIXBI…her coat’s super shiny and she seems to have more energy than ever.” Another mentioned, “Max took to it right away—he practically inhales the stuff! His coat has also become noticeably shinier since we switched.”
Dogs with sensitive stomachs or food sensitivities often show improvement on BIXBI, particularly when switching to Rawbble’s limited-ingredient formulas. Multiple reviews mention resolution of chronic digestive issues, with one owner stating, “She hasn’t had any digestive problems since we made the switch.” The grain-free options appear particularly helpful for dogs with confirmed grain sensitivities, though some owners choose grain-inclusive formulas based on their veterinarian’s DCM concerns.
Success with picky eaters is another recurring theme. Owners of dogs who refused multiple premium brands often report that BIXBI was the first food their dog ate enthusiastically and consistently. This palatability advantage likely stems from the fresh meat content and natural fats, which create stronger aroma and flavor than rendered-meal-based kibbles.
Price dominates negative feedback, with roughly 20-25% of reviews mentioning cost as a significant drawback. One owner put it bluntly: “That stuff will poke a hole in your wallet faster than Zeus destroys his chew toys.” While many owners conclude that the health benefits justify the expense, others switch to more affordable brands after trying BIXBI, especially when feeding large dogs or multiple pets.
Availability issues frustrate some customers, particularly for popular flavors like Salmon. One reviewer noted, “Our local pet store doesn’t always stock all flavors—Bailey especially loves the Salmon one, which seems to be everyone else’s favorite too as it runs out often.” This inconsistency forces online ordering for some owners, which adds shipping costs and requires planning ahead rather than buying food as needed.
A small percentage of reviews mention dogs refusing BIXBI or experiencing digestive upset, though these are outliers rather than common experiences. In most cases, refusal correlates with specific proteins—a dog that won’t eat chicken-based BIXBI might accept lamb—suggesting individual preference rather than formula problems. Digestive complaints occasionally appear during transition periods but typically resolve within a week or two.
Owners who’ve fed BIXBI for six months or longer generally report sustained benefits without diminishing returns. Coat quality, energy levels, and digestive health remain stable rather than improving initially then regressing. This consistency suggests that BIXBI delivers genuine nutritional advantages rather than short-term palatability tricks that wear off over time.
Several long-term users mention that their dogs’ stool volume decreased and remained smaller compared to previous foods, indicating sustained high digestibility. Smaller, firmer stools are a practical benefit that makes cleanup easier and suggests efficient nutrient absorption. One owner feeding Rawbble noted, “The high digestibility means less waste—both in the yard and in the bag.”
BIXBI’s customer service earns consistent praise for responsiveness and helpfulness. Owners who experienced shipping issues or damaged products report prompt resolution, with replacements or refunds offered without hassle. One reviewer described customer service as “top-notch,” noting that delivery problems were handled “promptly.” This reliable support adds value beyond the product itself, especially when ordering online and dealing with frozen or refrigerated items that require careful handling.
Stella & Chewy’s occupies similar premium freeze-dried territory as BIXBI’s Rawbble line, with comparable protein levels and minimal processing. Both brands use high-quality meat sources and avoid artificial additives, making them direct competitors for owners seeking raw-food benefits with kibble convenience. Stella & Chewy’s offers slightly more flavor variety and has stronger retail presence, but BIXBI is often described as more affordable within the freeze-dried category. Both maintain clean recall records and strong customer satisfaction ratings.
Orijen represents the ultra-premium kibble category, with protein levels reaching 38-42% compared to BIXBI Liberty’s 25.5%. Orijen uses fresh and raw meat ingredients similar to BIXBI but includes more exotic proteins like wild boar and venison. The main difference is price—Orijen costs significantly more per pound than BIXBI Liberty, positioning it at the top of the premium kibble market. Both brands emphasize ingredient quality and minimal processing, but Orijen’s higher protein content and more aggressive marketing make it the choice for owners seeking maximum nutrient density in kibble form, while BIXBI offers a more moderate approach at a somewhat lower price point.
Blue Buffalo dominates the mainstream premium category with wide retail availability and aggressive marketing around natural ingredients. However, Blue Buffalo uses chicken meal as a primary protein source rather than fresh meat, and the brand has experienced multiple recalls over the years. BIXBI costs more than Blue Buffalo but delivers fresher ingredients, higher protein levels, and a cleaner safety record. If you’re currently feeding Blue Buffalo and considering an upgrade, BIXBI represents a meaningful step up in ingredient quality, though you’ll pay substantially more for that improvement.
The Farmer’s Dog offers a completely different approach: fresh, cooked, human-grade food delivered frozen on a subscription basis with personalized portion packs. Both brands emphasize fresh ingredients and minimal processing, but The Farmer’s Dog provides more convenience through pre-portioned meals and customized feeding plans. BIXBI’s advantage is shelf stability—Liberty kibble doesn’t require freezer space, and Rawbble freeze-dried food rehydrates easily without refrigeration. The Farmer’s Dog costs more than BIXBI Liberty but delivers genuinely fresh food rather than shelf-stable kibble, making it a premium alternative for owners who want maximum freshness and don’t mind the logistics of frozen delivery. For more details on how fresh food compares, check out our The Farmer’s Dog review.
Comparing BIXBI to budget brands like Pedigree or Purina Dog Chow highlights the fundamental trade-offs in the pet food market. Budget brands use meat meals, grain fillers, and synthetic palatants to keep costs low, resulting in protein levels around 21-23% and fat around 10-12%. BIXBI’s fresh meat, higher protein, and cleaner ingredient list justify the price premium if ingredient quality matters to you, but they don’t make budget foods nutritionally inadequate—most budget brands meet AAFCO standards and support normal health in millions of dogs. The question is whether the improvements BIXBI offers—better palatability, potentially better digestibility, cleaner ingredients—are worth 10x the cost for your specific situation.
BIXBI works best for active, healthy dogs across all life stages who will benefit from high-quality protein and fat without risk of weight gain. If your dog runs daily, participates in dog sports, or simply has a naturally high metabolism, BIXBI’s nutrient density will support sustained energy and muscle maintenance without requiring enormous meal volumes. The fresh meat content makes it particularly suitable for dogs with sensitive skin or dull coats, as the omega-3 fatty acids and bioavailable proteins often produce visible improvements within a few weeks.
Puppies thrive on BIXBI’s all-life-stages formulas or the dedicated Liberty Puppy recipe, which provides the protein and fat needed for rapid growth plus DHA for brain development. Small and medium breeds will appreciate the small kibble size in Liberty formulas, while large breeds may prefer Rawbble freeze-dried food that can be rehydrated into larger, softer pieces. Seniors requiring muscle maintenance and joint support can pair Liberty formulas with BIXBI’s Hip & Joint treats for added glucosamine and chondroitin.
Dogs with food sensitivities or suspected allergies often respond well to Rawbble’s limited-ingredient formulas, which pair a single protein source with minimal plant ingredients and no artificial additives. The ingredient transparency and absence of meat meals make BIXBI a solid choice for elimination diets and managing chronic digestive issues. If your dog has reacted poorly to chicken, beef, or grains in previous foods, you can select a novel protein like lamb and conduct a proper trial with clear ingredient control.
BIXBI is not suitable for overweight or sedentary dogs, as the high fat content will promote weight gain rather than healthy maintenance. Dogs with kidney disease requiring protein restriction should avoid BIXBI’s high-protein formulas, and those with pancreatitis history should steer clear of Rawbble’s 34% fat content. Large and giant breeds may find Liberty’s small kibble less than ideal for encouraging slower eating and reducing bloat risk. If budget is a primary concern and you’re feeding multiple large dogs, BIXBI’s cost will likely prove prohibitive, and a solid mid-range option with meat meal as a primary protein source might represent better practical value.
BIXBI delivers on its core promise: high-quality, minimally processed dog food built around fresh meat, transparent sourcing, and cleaner ingredients than most competitors. The brand’s perfect recall record, consistent customer satisfaction, and visible health improvements reported by many owners demonstrate that the premium price reflects genuine quality rather than marketing alone. Liberty offers accessible entry to fresh-meat nutrition at a more manageable cost than freeze-dried competitors, while Rawbble provides maximum nutrient density for dogs requiring ultra-high protein and fat.
That said, BIXBI isn’t universally superior or appropriate for all situations. The high price makes it financially prohibitive for many households, especially those with large dogs or multiple pets. A Great Dane owner spending $1,500+ monthly on BIXBI could achieve adequate nutrition with a solid mid-range kibble at a fraction of the cost, freeing budget for veterinary care, training, or other aspects of dog ownership. The small kibble size in Liberty formulas limits suitability for large breeds, and the high fat content makes BIXBI inappropriate for overweight or sedentary dogs regardless of price.
From my perspective as someone who evaluates dog foods regularly and works with dogs of all backgrounds, BIXBI occupies a valuable niche between mainstream premium brands and ultra-premium boutique options. It’s a meaningful upgrade from Blue Buffalo or Wellness if you’re willing to pay for fresher ingredients and higher protein, but it’s not necessarily better than well-formulated mid-range foods for dogs without specific sensitivities or performance demands. The freeze-dried Rawbble line competes effectively with Stella & Chewy’s and Primal, offering similar quality at slightly lower cost, which makes it worth considering if you’re already shopping in that category.
Would I buy BIXBI for my own dog? That depends entirely on the dog. For a healthy, active 40-pound mixed breed with no specific issues, I’d probably choose a solid mid-range option like Purina Pro Plan or Nutro and save the price difference for veterinary savings, quality toys, and training classes. For a dog with chronic skin issues, food sensitivities, or persistent digestive problems that hadn’t responded to other premium foods, BIXBI would be on my short list to trial—the ingredient quality and limited-ingredient options make it a logical choice for dogs requiring dietary management.
Would I recommend BIXBI to a friend? If that friend had the budget, a small-to-medium dog, and specific concerns about ingredient quality or their dog’s current food performance, absolutely. I’d suggest starting with Liberty to test palatability and response before committing to the more expensive Rawbble line, and I’d encourage mixing it with a mid-range kibble if cost is a concern. If the friend had a large dog, tight budget, or a pet thriving on their current food, I’d suggest they stick with what’s working rather than spending significantly more for marginal improvements.
The bottom line: BIXBI is a genuinely good dog food that delivers measurable quality in ingredients, safety, and customer satisfaction. It’s not revolutionary or uniquely superior to all alternatives, but it’s a reliable, well-executed premium option that works particularly well for active dogs, those with sensitivities, and owners who prioritize ingredient transparency and are willing to pay for it. If the price fits your budget and your dog’s profile aligns with BIXBI’s strengths, it’s a purchase you’re unlikely to regret. If you’re stretching financially to afford it or your dog is thriving on a less expensive food, the premium probably isn’t necessary—adequate nutrition and financial stability matter more than perfect ingredients on a label.
BIXBI’s premium pricing reflects genuine quality differences: fresh deboned meat as the first ingredient, no meat meals or byproducts, transparent sourcing from USA/France/New Zealand, and extensive batch testing. Whether it’s “worth it” depends on your budget and priorities. If your dog is thriving on a mid-range food and you’re feeding multiple large dogs, the cost may not be justified. However, for dogs with food sensitivities, coat issues, or owners who prioritize ingredient transparency, many find the results justify the expense. The higher digestibility also means you feed smaller portions, which partially offsets the per-pound cost.
Liberty kibble offers a more accessible entry point with 25.5% protein and 15% fat, making it suitable for most healthy adult dogs without the premium price of freeze-dried food. Rawbble provides maximum nutrient density with 50% protein and 34% fat, ideal for highly active dogs, puppies, underweight animals, or those requiring grain-free limited-ingredient diets. Start with Liberty to test your dog’s response and palatability before investing in the more expensive Rawbble line. You can also use Rawbble as a topper mixed with Liberty for added nutrition and flavor.
Yes, BIXBI formulas are labeled for all life stages and meet AAFCO standards for puppies, adults, and seniors. The brand also offers Liberty Puppy with optimized calcium/phosphorus ratios for growing dogs. The high-quality protein supports muscle development in puppies and muscle maintenance in seniors, while DHA from salmon oil aids brain development. However, portion sizes need frequent adjustment during rapid puppy growth, and less active seniors may require smaller portions to avoid weight gain due to the calorie density.
BIXBI’s transparent ingredient lists and limited-ingredient Rawbble formulas make it well-suited for dogs with food sensitivities. The absence of meat meals, byproducts, and generic fats reduces hidden allergen risks. Single-protein Rawbble formulas (beef, lamb, or salmon) paired with minimal plant ingredients work well for elimination diets. Many owners report resolution of chronic digestive issues and skin problems after switching. However, always work with your veterinarian when managing suspected food allergies, and introduce new proteins gradually.
BIXBI sits between mainstream premium (Blue Buffalo) and ultra-premium (Orijen) in both price and protein content. Unlike Blue Buffalo’s chicken meal base, BIXBI uses fresh deboned meat throughout and maintains a perfect recall record. Orijen offers higher protein (38-42% vs BIXBI’s 25.5%) but costs significantly more. BIXBI provides a middle ground: fresher ingredients than Blue Buffalo at lower cost than Orijen, making it suitable for owners wanting quality upgrades without maximum expense. The freeze-dried Rawbble line competes directly with Stella & Chewy’s at comparable or lower prices.
BIXBI earns consistently high marks for palatability, with many owners reporting success with previously picky eaters. The fresh meat content and natural fats create stronger aroma and flavor than kibbles built around rendered meals. Salmon appears to be the most popular flavor across both product lines. If your dog refuses one protein, try a different flavor before abandoning the brand. However, no food works for every dog – a small percentage of reviews mention refusal or loss of interest over time.
Follow the feeding guidelines on the package as a starting point, but adjust based on your dog’s body condition, activity level, and individual metabolism. BIXBI’s high caloric density means most dogs need smaller portions than typical kibble. Many owners report their dogs maintain or improve body condition while eating less volume. Monitor your dog’s weight closely during the first month and adjust portions accordingly. Active dogs may need more, while less active pets will likely need less than the package suggests to avoid weight gain.
BIXBI maintains a perfect recall record with zero safety-related recalls since founding in 2009. This is genuinely impressive in an industry where most brands experience at least one recall over 15 years. Every batch undergoes testing for pathogens (Salmonella, E. coli, Listeria) and contaminants (heavy metals, pesticides, melamine) by independent laboratories. Manufacturing occurs at USDA/FDA-audited facilities following Good Manufacturing Practices. While past performance doesn’t guarantee future safety, the clean record indicates effective quality control systems.
Yes, mixing BIXBI with other foods is a practical way to improve ingredient quality while managing costs. Many owners use BIXBI as a topper or mixer, adding 25-50% to a solid mid-range kibble for enhanced palatability and nutrition. The Liberty Topper & Treat line is specifically designed for this purpose. You can also rotate between BIXBI flavors or mix Rawbble freeze-dried with Liberty kibble for textural variety. Always transition gradually when introducing new foods to avoid digestive upset.
BIXBI’s nutrition works for large breeds, but practical considerations may make other options better. Liberty’s small kibble size is less ideal for large dogs who benefit from bigger pieces that encourage chewing and slower eating. The premium pricing also becomes prohibitive when feeding 80-100+ pound dogs – monthly costs can easily exceed $1,000-1,500. Rawbble freeze-dried can be rehydrated into larger, softer pieces, offering more flexibility. If budget allows, BIXBI works nutritionally, but many large breed owners find better value in quality foods with appropriately sized kibble.
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