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Shelter manager, certified canine nutritionist, and lifelong dog lover
True Dog Food is manufactured by Nutrena, a brand under the Cargill umbrella with roots stretching back over a century in animal nutrition. Nutrena has long been a trusted name in livestock and performance animal feed, and that expertise carries over into their dog food lines. True was developed to bring science-backed, performance-focused nutrition to dogs with active lifestyles, working roles, or higher energy demands.
The brand’s core philosophy centers on integrity, transparency, and functional nutrition. True emphasizes clean ingredient lists with no artificial colors, flavors, or preservatives, and includes targeted functional ingredients like prebiotics, omega fatty acids, and glucosamine for joint health. The TruMune Power blend—a proprietary mix designed to support immunity, mobility, and gut health—is a signature feature across the line.
In terms of market positioning, True sits comfortably in the mid-to-value tier. It’s not trying to be a boutique, grain-free, or ultra-premium brand. Instead, it aims to deliver solid, scientifically sound nutrition at a price point that’s accessible to everyday dog owners, particularly those in rural or agricultural communities where Nutrena products are widely available through farm supply stores.
| Price per pound | $1.03 – $1.25 |
| Primary protein | Chicken meal only |
| By-products | None (includes brewers rice and beet pulp) |
| AAFCO compliance | Yes (formulated, no feeding trials) |
| Formula options | 3 formulas (Professional, Active, Adult Maintenance) |
| Availability | Farm supply stores + online retailers |
The brand’s reputation is generally positive, especially among owners of working dogs, hunting breeds, and active pets. There are no major recalls or scandals on record for True, and customer service through both Nutrena and retailers like Chewy has been noted as responsive and helpful. The brand doesn’t have the flashy marketing or influencer presence of some competitors, but it has built a loyal following based on consistent quality and value.
True Dog Food is produced in the United States at facilities that are ISO, HACCP, and GMP certified, which speaks to a commitment to food safety and quality control. The parent company, Cargill, is a global agricultural giant with deep resources and expertise in ingredient sourcing and supply chain management, which adds a layer of reliability and stability.
Across all three main formulas—Professional 30/20, Active 26/18, and Adult Maintenance 21/12—chicken meal is the primary protein source. Chicken meal is a concentrated form of protein because it’s already rendered, meaning moisture and fat have been removed. This makes it a more protein-dense ingredient than fresh chicken, which is roughly 70% water.
While chicken meal is a solid, cost-effective protein source, it’s worth noting that True doesn’t offer variety in protein options. There are no beef, lamb, fish, or novel protein formulas in the current U.S. lineup. For dogs with chicken sensitivities or owners who want to rotate proteins, this is a limitation.
True uses a mix of whole grains and grain-free carbohydrates depending on the formula. Common carb sources include brown rice, oatmeal, barley, and peas. These are digestible, provide steady energy, and are generally well-tolerated by most dogs. The inclusion of whole grains is a plus for dogs who don’t have grain sensitivities, as grains can offer fiber, B vitamins, and other nutrients.
There are no grain-free options in the True line, which may disappoint owners who prefer that approach. However, given the FDA’s ongoing investigation into potential links between grain-free diets and dilated cardiomyopathy (DCM), some veterinarians and owners are actually more comfortable with grain-inclusive formulas.
Chicken fat is the primary fat source, preserved with mixed tocopherols (a natural preservative). Chicken fat is highly palatable and rich in omega-6 fatty acids, which support skin and coat health. The formulas also include fish oil, which provides omega-3 fatty acids (EPA and DHA) for anti-inflammatory benefits, joint health, and cognitive function.
The omega-3 to omega-6 ratio isn’t published, but the inclusion of both sources is a good sign. Ideally, you want a balance that supports overall health without tipping too far in either direction.
This is where True tries to differentiate itself. The brand includes several functional ingredients aimed at supporting long-term health:
These additions are meaningful, though the dosages aren’t published, so it’s hard to assess whether they’re present in therapeutically relevant amounts or just for label appeal. Still, the intent is clear: True is trying to offer more than just basic nutrition.
True makes a point of excluding artificial colors, flavors, and preservatives. There are no corn gluten meal, soy, or wheat by-products listed as primary ingredients, which is a plus for owners who want to avoid common fillers.
That said, the formulas do include some less-than-ideal ingredients like brewers rice and beet pulp. Brewers rice is a by-product of the milling process and is less nutritious than whole grains, though it’s still a digestible carbohydrate source. Beet pulp is a fiber source that can help with stool quality, but some owners prefer to avoid it due to its by-product status.
Nutrena provides ingredient lists and guaranteed analysis on packaging and online, which is standard. However, there’s limited detail on sourcing—where the chicken meal comes from, whether grains are U.S.-grown, etc. For a brand emphasizing integrity, a bit more transparency here would be welcome.
True’s three main formulas offer a range of protein levels to match different activity needs:
All three formulas meet or exceed AAFCO standards for adult dogs, which require a minimum of 18% protein and 5.5% fat on a dry matter basis. The Professional and Active formulas are well-suited for performance dogs, while the Adult Maintenance formula is appropriate for less active pets.
Fat levels range from 12% to 20%, which is appropriate for the target audience. Higher-fat formulas like Professional 30/20 provide more calories per cup (451 kcal/cup), which is ideal for dogs burning a lot of energy. The Adult Maintenance formula, with 12% fat and 355 kcal/cup, is better suited for dogs who need to maintain a healthy weight without excess calories.
Carbohydrate content is estimated by difference (100 minus protein, fat, fiber, moisture, and ash). For the Professional formula, carbs are around 35%, while the Adult Maintenance formula is closer to 44%. These levels are typical for grain-inclusive kibbles and provide steady energy without spiking blood sugar.
True includes a full spectrum of vitamins and minerals to meet AAFCO standards, plus the functional ingredients mentioned earlier (glucosamine, chondroitin, omega fatty acids, taurine). The guaranteed analysis shows adequate levels of calcium and phosphorus for bone health, though specific micronutrient breakdowns aren’t published.
Caloric density varies by formula, from 355 kcal/cup (Adult Maintenance) to 451 kcal/cup (Professional). This allows owners to choose a formula that matches their dog’s energy needs, which is a smart, practical approach.
All True formulas are formulated to meet AAFCO nutritional profiles for adult dogs. However, there’s no indication that True has undergone AAFCO feeding trials, which are more rigorous and involve actually feeding the food to dogs over a 26-week period to confirm nutritional adequacy. Formulation is a good baseline, but feeding trials provide stronger evidence of real-world performance.
True Dog Food is designed with active, working, and performance dogs in mind. If you have a hunting dog, herding breed, or any dog with high energy demands, the Professional 30/20 or Active 26/18 formulas are solid choices. The higher protein and fat levels support muscle maintenance, stamina, and recovery.
The Adult Maintenance 21/12 formula works well for average adult dogs with moderate activity. It’s not too rich, which helps prevent weight gain, and the inclusion of glucosamine and chondroitin is a nice touch for joint health as dogs age.
True is also a good fit for budget-conscious owners who want quality nutrition without paying premium prices. At around $1.10 to $1.40 per pound, it’s more affordable than many boutique brands while still offering functional ingredients and clean labels.
True Dog Food is not suitable for puppies. There are no puppy-specific formulas in the current U.S. lineup, and while the food meets AAFCO standards for adult dogs, puppies have different nutritional needs, especially for calcium and phosphorus ratios to support proper bone growth.
If your dog has chicken allergies or sensitivities, True isn’t a good option, as all current formulas use chicken meal as the primary protein. There are no alternative protein sources available.
True also doesn’t offer senior-specific formulas. While the Adult Maintenance formula can work for less active seniors, dogs with age-related health issues (kidney disease, cognitive decline, etc.) may benefit from a more specialized diet.
Finally, if you’re looking for grain-free, limited ingredient, or hypoallergenic options, you’ll need to look elsewhere. True’s current lineup is grain-inclusive and doesn’t cater to dogs with complex dietary needs.
Palatability seems to be a strong point for True Dog Food. In available user reviews, the majority of owners report that their dogs eat the food enthusiastically. The chicken meal base and chicken fat coating make the kibble appealing to most dogs, and the medium-sized kibble is easy to chew for most breeds.
That said, there are occasional reports of dogs refusing the food or showing less interest after a formula change. This is more common in picky eaters or dogs who are sensitive to changes in taste or texture. Transitioning slowly over 7-10 days can help minimize this issue.
One of True’s biggest weaknesses is the lack of flavor variety. All three formulas use chicken meal as the primary protein, so there’s no option to rotate proteins or offer variety. For dogs who get bored easily or owners who like to switch things up, this is a limitation.
If you want to add variety, you could mix True with a wet food or topper from another brand, but that adds cost and complexity.
The kibble is medium-sized and crunchy, which most dogs handle well. It’s not specifically designed for small or large breeds, so very small dogs might find the pieces a bit large, while giant breeds might prefer a larger kibble. The texture encourages chewing, which can help with dental health by reducing plaque buildup.
True Dog Food is priced competitively in the mid-to-value tier. Here’s a rough breakdown based on 2025 prices:
For a 60-pound dog eating the Adult Maintenance formula, daily feeding costs are around $1.42 per day, or roughly $43 per month. That’s significantly cheaper than premium brands like Purina Pro Plan (~$2.10/day) or Science Diet (~$2.50/day), and even more affordable than fresh food services like The Farmer’s Dog, which can run $200+ per month.
For what you’re paying, True offers solid value. You’re getting clean ingredient lists, functional ingredients like glucosamine and TruMune, and AAFCO-compliant nutrition without the premium price tag. The cost per 1,000 kcal is competitive, especially for the higher-protein formulas.
However, if you compare True to boutique brands with more exotic proteins, grain-free options, or organic ingredients, it’s not going to win on ingredient sophistication. But that’s not really the point—True is about reliable, no-frills nutrition at a fair price.
The Adult Maintenance 21/12 formula in the 40 lb bag offers the best value for most owners. It’s the cheapest per pound, meets AAFCO standards, and includes all the functional ingredients. If your dog is moderately active and healthy, this is the most economical choice.
For working dogs or highly active breeds, the Professional 30/20 formula is worth the extra cost, as the higher protein and fat levels directly support their energy needs.
True Dog Food is manufactured in the United States at facilities that are ISO, HACCP, and GMP certified. These certifications indicate that the production process follows strict food safety and quality standards, including hazard analysis, contamination prevention, and good manufacturing practices.
The parent company, Cargill, operates multiple animal nutrition facilities across the U.S., though the specific location for True production isn’t publicly disclosed. Cargill’s scale and resources provide a level of stability and quality assurance that smaller manufacturers may lack.
Nutrena emphasizes frequent quality controls during production, including microbiological testing, nutritional analyses, and monitoring for contaminants like heavy metals and mycotoxins. Each batch is traceable to a specific production date, which allows for targeted recalls if needed.
That said, True doesn’t publish third-party lab test results for consumers to review, which is becoming more common among premium brands. For a brand that emphasizes transparency, this would be a valuable addition.
True Dog Food has no recalls on record in the past 10 years, which is a strong indicator of consistent quality and safety. This is especially impressive given the scale of production and the number of batches produced annually.
Nutrena claims to source ingredients responsibly and maintain traceability back to suppliers. However, specific details—such as whether chicken meal is sourced domestically, or whether grains are organic or conventionally grown—aren’t readily available. This is an area where True could improve transparency.
Nutrena and Cargill have made public commitments to sustainability, including reducing carbon emissions, improving water use efficiency, and supporting regenerative agriculture. However, specific initiatives related to True Dog Food—such as carbon-neutral shipping or sustainably sourced proteins—aren’t prominently featured in marketing materials.
The packaging is standard poly bags, which are not easily recyclable. Some premium brands are moving toward compostable or recyclable packaging, and True could follow suit to appeal to environmentally conscious consumers.
There’s no indication that True Dog Food involves animal testing beyond standard palatability and digestibility studies, which are common in the industry. Cargill has animal welfare policies in place for its livestock operations, but details specific to dog food ingredient sourcing aren’t published.
Cargill supports various community and agricultural initiatives, including programs for sustainable farming and food security. However, there’s no dedicated corporate social responsibility report specifically for the Nutrena or True brands.
I work at a local dog shelter, and we recently tested True Dog Food with one of our residents—a four-year-old mixed breed named Boone. Boone came to us as a stray about six months ago, and while he’s healthy overall, he’s been a bit of a picky eater. He’d pick at his kibble, leave half of it in the bowl, and we’d often find ourselves adding toppers or wet food just to get him interested.
We decided to try the True Active 26/18 formula with Boone, since he’s moderately active and enjoys his daily playtime in the yard. The transition went smoothly—we mixed it with his old food over about a week, and he didn’t have any digestive upset.
What surprised me was how quickly Boone took to the food. By the third day, he was finishing his bowl consistently, and his tail would wag when we brought out the food container. That’s a big deal for a dog who used to act like mealtime was a chore. The chicken flavor seemed to really appeal to him, and the kibble size was easy for him to crunch through.
Over the next few weeks, we noticed a few small changes. His coat looked a bit shinier, and he seemed to have more consistent energy throughout the day—not hyper, just more engaged and playful. His stools were firm and regular, which is always a good sign of digestive health.
Honestly, the biggest difference was just that Boone seemed happier at mealtimes. He’d eat his food without hesitation, and we didn’t have to resort to tricks or add-ins to get him to finish. For a shelter dog who’s been through a lot, that kind of enthusiasm is meaningful. It’s one less stressor for him, and it makes our job easier too.
I wouldn’t say True transformed Boone’s health—he was already in good shape—but it gave him something he genuinely enjoyed eating, and that’s not nothing. For a dog with no major health issues, True did exactly what it was supposed to do: provide solid, reliable nutrition that he actually liked.
Looking at user reviews across platforms like Chewy, Amazon, and farm supply forums, the feedback on True Dog Food is generally positive, with a few recurring themes.
The most common praise centers on ingredient quality and palatability. Owners frequently mention that their dogs eat the food enthusiastically, with comments like “my dog loves it” and “finally found a food he’ll eat without hesitation.” The inclusion of functional ingredients like glucosamine and TruMune is appreciated, especially by owners of working dogs or older pets.
Many users also highlight the value for money. True is consistently described as a high-quality food at a mid-range price, with one owner noting, “I’m getting feed-store quality without the boutique price tag.”
Improvements in coat shine, energy levels, and stool quality are frequently mentioned. One owner of a hunting dog said, “After switching to True Active, my dog has better stamina in the field and his coat looks healthier.”
The biggest complaint is the lack of protein variety. Multiple owners wish there were lamb, fish, or beef options for rotation or to accommodate dogs with chicken sensitivities.
There are also occasional reports of palatability issues, with some dogs refusing the food or losing interest after a few weeks. This seems to be more common in picky eaters or dogs who are used to more flavorful foods.
A small number of users mention digestive upset during the transition period, particularly loose stools or gas. This is fairly typical when switching foods, and most owners found that a slower transition resolved the issue.
Finally, some owners report packaging or freshness concerns, such as bags that weren’t fully sealed or kibble that smelled stale. These seem to be isolated incidents, but they’re worth noting.
Owners who stick with True for several months tend to be very satisfied. They appreciate the consistency, the lack of formula changes, and the fact that their dogs continue to do well on the food. One owner of a large multi-dog household said, “I’ve been using True for over a year now, and all four of my dogs are thriving. No issues, and the price makes it sustainable for me.”
How does True Dog Food stack up against other brands in the mid-to-premium range? Let’s compare it to a few key competitors.
Science Diet is a veterinary-recommended brand with a strong reputation for research-backed nutrition. It’s more expensive than True (around $2-$5 per pound), and it offers a much wider range of formulas, including puppy, senior, and prescription diets.
In terms of ingredients, True has the edge on protein content, with formulas ranging from 21% to 30% protein compared to Science Diet’s 20-26%. True also excludes artificial colors and flavors, while Science Diet has historically included some by-products and less-transparent ingredients, though recent reformulations have improved this.
Science Diet’s advantage is its veterinary endorsement and extensive research, including AAFCO feeding trials. If your dog has specific health issues, Science Diet’s specialized formulas may be a better fit. But for a healthy, active dog, True offers comparable nutrition at a lower price.
Purina Pro Plan is another science-backed brand with a strong reputation and wide availability. It’s priced similarly to Science Diet and offers a huge range of formulas, including options for sensitive stomachs, weight management, and performance dogs.
True’s protein levels are competitive with Pro Plan, and both brands include functional ingredients like probiotics and omega fatty acids. However, Purina has more variety in terms of protein sources, flavors, and specialized formulas.
If you value variety and veterinary backing, Pro Plan is a strong choice. But if you prefer simpler ingredient lists and don’t need specialized formulas, True is a solid, more affordable alternative.
Blue Buffalo markets itself as a natural, holistic brand with real meat as the first ingredient and no chicken or poultry by-products. It’s priced in the premium range, around $1.80-$2.30 per pound.
True and Blue Buffalo are similar in their emphasis on quality ingredients and functional nutrition. Both include glucosamine and omega fatty acids. However, Blue Buffalo offers more variety in proteins and has a stronger marketing presence.
The main difference is price—True is significantly cheaper than Blue Buffalo while offering comparable nutrition. If you’re budget-conscious, True is the smarter choice. If you want more variety or prefer the “natural” branding, Blue Buffalo may be worth the extra cost.
Taste of the Wild is a grain-free brand with novel proteins like bison, venison, and salmon. It’s priced similarly to True, around $1.20-$1.60 per pound.
If you’re specifically looking for grain-free or novel protein options, Taste of the Wild is the clear winner. True doesn’t offer these options. However, given the FDA’s ongoing investigation into grain-free diets and DCM, some owners and veterinarians are more comfortable with grain-inclusive formulas like True.
For a standard, grain-inclusive diet with functional ingredients, True is a solid choice. For variety and grain-free options, Taste of the Wild has the edge.
True Dog Food is best suited for adult dogs with moderate to high activity levels. If you have a working dog, hunting breed, or any dog that spends a lot of time outdoors or exercising, the Professional 30/20 or Active 26/18 formulas are excellent choices. The higher protein and fat levels support muscle maintenance, stamina, and recovery.
For average adult dogs with normal activity, the Adult Maintenance 21/12 formula is a solid, balanced option. It provides adequate protein and fat without excess calories, which helps maintain a healthy weight.
True is also a good fit for budget-conscious owners who want quality nutrition without premium pricing. At around $1.10-$1.40 per pound, it’s more affordable than many boutique brands while still offering functional ingredients and clean labels.
However, True is not suitable for puppies, as there are no puppy-specific formulas in the current lineup. Puppies have different nutritional needs, especially for calcium and phosphorus ratios, to support proper bone growth.
If your dog has chicken allergies or sensitivities, True isn’t a good option, as all current formulas use chicken meal as the primary protein. There are no alternative protein sources available.
True also doesn’t offer senior-specific formulas. While the Adult Maintenance formula can work for less active seniors, dogs with age-related health issues may benefit from a more specialized diet.
Finally, if you’re looking for grain-free, limited ingredient, or hypoallergenic options, you’ll need to look elsewhere. True’s current lineup is grain-inclusive and doesn’t cater to dogs with complex dietary needs.
As a dog food specialist, I think True Dog Food is a solid, reliable option for active adult dogs, especially if you’re looking for quality nutrition at a fair price. It’s not flashy, it’s not boutique, and it’s not trying to be the most innovative brand on the market. But what it does, it does well.
The ingredient quality is good—chicken meal as the primary protein, whole grains for steady energy, and functional ingredients like glucosamine, omega fatty acids, and TruMune for immunity and joint support. The absence of artificial colors, flavors, and preservatives is a plus, and the formulas meet AAFCO standards for adult dogs.
The protein and fat levels are well-suited for performance dogs, and the three-formula range allows you to choose based on your dog’s activity level. The Adult Maintenance formula is appropriate for average dogs, while the Professional and Active formulas deliver the extra calories and protein that working dogs need.
In terms of value, True punches above its weight. At around $1.10-$1.40 per pound, it’s significantly cheaper than brands like Science Diet, Purina Pro Plan, and Blue Buffalo, while offering comparable nutrition. For owners feeding large dogs or multiple dogs, this can add up to meaningful savings over time.
That said, True has some clear limitations. The lack of protein variety is a big one—if your dog has chicken sensitivities or you like to rotate proteins, you’re out of luck. There are also no puppy, senior, grain-free, or limited-ingredient options, which limits the brand’s appeal to dogs with specific needs.
The lack of AAFCO feeding trials is another consideration. While the formulas are formulated to meet AAFCO standards, feeding trials provide stronger evidence of real-world performance. For a brand emphasizing science and integrity, this would be a worthwhile investment.
Would I buy this for my dog? If I had a healthy, active adult dog with no dietary restrictions, yes, I would. True offers quality nutrition at a price that makes it sustainable for everyday feeding, and the functional ingredients are a nice bonus. It’s not the most exciting brand on the market, but it’s honest, reliable, and effective.
Would I recommend it to a friend? Absolutely, with caveats. If they have a working dog, hunting breed, or active pet, I’d tell them to try the Professional or Active formulas. If they have a puppy, senior, or dog with chicken sensitivities, I’d steer them toward a different brand. And if they want variety or specialized formulas, I’d suggest looking at competitors like Purina Pro Plan or Science Diet.
For what it is—a value-driven, performance-focused dog food with clean ingredients and functional nutrition—True Dog Food delivers. It’s not perfect, but it’s a solid choice for the right dog and the right owner.
No, True Dog Food is not suitable for puppies. The brand doesn’t offer puppy-specific formulas in their current U.S. lineup. Puppies have different nutritional requirements than adult dogs, particularly for calcium and phosphorus ratios to support proper bone development. You’ll need to look for a food specifically formulated for puppies that meets AAFCO standards for growth and reproduction.
True offers three main formulas based on activity level: Professional 30/20 (30% protein, 20% fat) for highly active or working dogs, Active 26/18 (26% protein, 18% fat) for moderately to highly active dogs, and Adult Maintenance 21/12 (21% protein, 12% fat) for average adult dogs. The higher the activity level, the more protein and fat your dog needs for energy and muscle maintenance.
No, True Dog Food uses chicken meal as the primary protein source, not chicken by-products. Chicken meal is a concentrated protein made from rendered chicken with moisture and fat removed, making it more protein-dense than fresh chicken. The brand specifically avoids chicken by-products, corn gluten meal, and other common fillers.
No, True Dog Food is grain-inclusive. All formulas contain whole grains like brown rice, oatmeal, and barley. The brand doesn’t offer any grain-free options in their current lineup. Given the FDA’s ongoing investigation into potential links between grain-free diets and dilated cardiomyopathy (DCM), many veterinarians actually prefer grain-inclusive formulas for most dogs.
Unfortunately, no. All True Dog Food formulas use chicken meal as the primary protein source, and there are currently no alternative protein options like beef, lamb, or fish available in the U.S. lineup. If your dog has chicken sensitivities or allergies, you’ll need to look for a brand that offers alternative protein sources.
True Dog Food is priced competitively in the mid-to-value tier at around $1.10-$1.40 per pound. This makes it significantly cheaper than premium brands like Science Diet (~$2.50/pound) or Blue Buffalo (~$2.00/pound), while still offering quality ingredients and functional nutrition. For a 60-pound dog, daily feeding costs are approximately $1.42 per day or $43 per month.
TruMune Power is True’s proprietary blend designed to support immune function, gut health, and mobility. While the exact composition isn’t fully disclosed, it appears to include prebiotics, probiotics, and antioxidants. However, the specific dosages aren’t published, so it’s difficult to assess whether the ingredients are present in therapeutically meaningful amounts.
No, True Dog Food has no recalls on record in the past 10 years, which is a strong indicator of consistent quality and safety standards. This is particularly impressive given the scale of production and number of batches produced annually by the parent company, Cargill.
Yes, True Dog Food is manufactured in the United States at facilities that are ISO, HACCP, and GMP certified. The parent company, Cargill, operates multiple animal nutrition facilities across the U.S., ensuring strict food safety and quality control standards.
While True doesn’t offer senior-specific formulas, the Adult Maintenance 21/12 formula can work for less active senior dogs. However, seniors with age-related health issues like kidney disease or cognitive decline may benefit from a more specialized senior diet. It’s best to consult with your veterinarian about the most appropriate nutrition for your aging dog.
True Dog Food formulas are formulated to meet AAFCO nutritional profiles for adult dogs, but there’s no indication that the brand has conducted AAFCO feeding trials. Feeding trials involve actually feeding the food to dogs over a 26-week period and are considered more rigorous than just meeting formulated standards, as they provide stronger evidence of real-world nutritional performance.
True Dog Food is widely available through farm supply stores, agricultural retailers, and online platforms like Chewy. Given Nutrena’s strong presence in rural and agricultural communities, you’re most likely to find it at local feed stores or co-ops. The brand doesn’t have the same mainstream retail presence as some competitors, but online availability makes it accessible to most consumers.
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