9 out of 10 dog owners are feeding their dog the wrong food
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Shelter manager, certified canine nutritionist, and lifelong dog lover
High Animal Content and Raw Focus: Natures Menu’s raw and freeze-dried formulas contain 70-80% animal ingredients by weight, using whole UK and Irish meats with organs and ground bone for biologically appropriate nutrition.
Strong Palatability and Digestive Benefits: Around 85% of users report enthusiastic eating, with practical improvements including firmer stools, shinier coats, and better digestion in dogs with sensitivities.
Premium Pricing with Feeding Efficiency: Costs $5.50-$14 per pound but requires 30-50% smaller portions due to caloric density, making daily feeding costs around $3-$9 for most dogs.
Limited Scientific Validation: While AAFCO-compliant, the brand lacks published feeding trials, third-party certifications, and detailed batch testing results compared to ultra-premium competitors.
Best for Adult Dogs with Specific Needs: Particularly suitable for active dogs, those with food sensitivities, or picky eaters, but not recommended for puppies or dogs with pancreatitis due to higher fat content.
Natures Menu began in 1981 as Anglian Meat Products, a family operation in Norfolk, England, supplying raw minced meats to breeders who wanted something closer to what dogs would eat in the wild. Over four decades, the company evolved from a regional supplier into Europe’s largest raw pet food producer, holding an estimated 70% market share in the UK and EU raw segment. In 2012, Craig Taylor led a management buyout that refocused the brand exclusively on natural and raw pet nutrition, and a 2015 joint venture with Agrolimen/Affinity Petcare provided capital for a state-of-the-art facility in Snetterton, Norfolk, which opened in 2017.
The brand’s core philosophy centers on biologically appropriate feeding—the idea that dogs benefit most from diets rich in whole animal proteins, organs, and vegetables, with minimal processing and no artificial preservatives, colors, or flavors. Natures Menu emphasizes transparency in sourcing, claiming direct relationships with UK and Irish farms for most proteins, and publishes ingredient origins and production processes more openly than many competitors. The company is DEFRA-compliant and employs in-house veterinarians and nutritionists, though it does not publish third-party audit results or ISO/HACCP certificate numbers publicly.
In terms of market positioning, Natures Menu occupies the premium natural and raw segment, appealing to health-conscious owners willing to invest in ingredient quality and traceability. The brand’s reputation in the UK is strong, with high customer satisfaction scores on Trustpilot (around 4.0 out of 5 from thousands of reviews) and specialty retailer endorsements. In the US, availability is still limited to specialty pet stores and online channels, so it’s not yet a household name, but early adopters appreciate the European pedigree and focus on raw nutrition.
| Price per pound | $5.50 – $14.00 |
| Primary protein | Chicken, Beef, Lamb, Rabbit, Turkey, Salmon, Venison, Goose, Duck |
| By-products | None |
| AAFCO compliance | Yes (formulated to meet standards) |
| Formula options | Multiple product lines (freeze-dried, raw, wet, dry) |
| Availability | Specialty pet stores + online |
Natures Menu formulas typically list whole meats as the first ingredient—chicken, beef, lamb, rabbit, turkey, salmon, or venison—sourced primarily from UK and Irish farms. The brand’s raw and freeze-dried lines often contain 70–80% animal ingredients by weight, including muscle meat, organs (heart, liver), and ground bone for natural calcium and phosphorus. This whole-prey approach mirrors what canine ancestors would consume and provides a rich amino acid profile, essential fatty acids, and bioavailable minerals.
In the new Raw Boost dry food and some Complete & Balanced formulas, you’ll see freeze-dried raw pieces mixed with gently cooked kibble, combining convenience with the enzymatic and probiotic benefits of raw. The freeze-drying process preserves nutrients and flavor without the need for chemical preservatives, though it does add to production costs.
Depending on the product line, Natures Menu uses a mix of vegetables and limited grains. The Complete & Balanced No Grain Blocks and many freeze-dried formulas rely on sweet potato, pumpkin, carrots, and leafy greens for fiber and micronutrients, appealing to owners seeking grain-free options. The Hearty Stews and some Raw Boost recipes include brown rice or oats for digestible energy and texture, which can support active dogs and those who tolerate grains well.
Importantly, Natures Menu avoids corn, wheat, and soy—common allergens and low-cost fillers—across all lines. This aligns with the brand’s clean-label ethos and reduces the risk of sensitivities in dogs prone to grain-related issues.
Fat content in raw and freeze-dried formulas typically ranges from 16–22%, sourced naturally from animal tissues and supplemented with fish oil or flaxseed for omega-3s. The brand highlights omega-3 and omega-6 fatty acids for skin, coat, and anti-inflammatory benefits, though exact EPA and DHA levels are not always published on packaging.
Natures Menu incorporates prebiotics, probiotics, and superfoods like spirulina, turmeric, and kelp in many formulas to support gut health, immune function, and nutrient absorption. The Raw Boost line, for example, includes prebiotics and freeze-dried raw to promote a healthy microbiome. These additions are increasingly common in premium dog foods and reflect current nutritional science emphasizing digestive wellness.
The brand’s commitment to no artificial colors, flavors, or preservatives is consistent across all product lines. Raw and freeze-dried foods rely on freezing or low-moisture preservation, while the Hearty Stews and Raw Boost use natural antioxidants like mixed tocopherols (vitamin E) for shelf stability. This approach reduces the risk of reactions to synthetic additives and aligns with consumer demand for clean labels.
Natures Menu provides more detail on ingredient origins than most brands, stating that proteins come from UK and Irish farms and that vegetables are locally sourced where possible. However, full traceability documentation—such as farm names, batch-level testing results, or third-party audit reports—is not publicly available. The company is DEFRA-compliant and claims direct supplier relationships, but without published certificates or audit outcomes, some transparency-minded owners may want more verification.
Natures Menu’s raw and freeze-dried formulas deliver protein levels of 36–42% on a dry matter basis, with fat around 16–22% and low carbohydrate content (often under 20%). This high-protein, moderate-fat profile suits active dogs, working breeds, and those thriving on ancestral-style diets. The Complete & Balanced Raw Blocks, for example, feature an 80/20 split of animal ingredients to vegetables, providing dense nutrition in small portions.
The Hearty Stews and Raw Boost dry foods have more moderate macros—roughly 22–28% protein and 12–15% fat—due to the inclusion of grains and vegetables for texture and satiety. These formulas still meet or exceed AAFCO standards for adult maintenance and are suitable for dogs with lower energy needs or those who prefer a less rich diet.
Natures Menu formulas include chelated minerals (zinc, copper, manganese) for better absorption, as well as vitamins A, D, E, and B-complex for immune support, vision, and metabolism. The inclusion of organ meats like liver provides naturally occurring vitamins and trace minerals, reducing the need for synthetic fortification.
Omega-3 fatty acids from fish oil support skin, coat, and joint health, though exact EPA/DHA levels are not always specified. The addition of prebiotics and probiotics in Raw Boost and some raw formulas promotes gut health and nutrient absorption, which can improve stool quality and reduce gas.
Natures Menu states that its Complete & Balanced formulas meet AAFCO nutritional standards for adult maintenance or all life stages, depending on the product. However, the brand does not publish results from AAFCO feeding trials or detailed NRC (National Research Council) compliance data, so owners seeking the highest level of scientific validation may find this gap notable. The formulas are formulated to meet standards rather than tested through long-term feeding trials, which is common in the premium natural segment but less rigorous than some veterinary or therapeutic diets.
Raw and freeze-dried formulas are calorically dense—often 450–520 kcal per cup—meaning dogs need smaller portions compared to conventional kibble. This can offset the higher per-pound cost and reduce stool volume, a practical benefit many owners appreciate. The Hearty Stews and Raw Boost dry foods have more moderate caloric density (around 350–420 kcal per cup), suitable for less active dogs or those prone to weight gain.
Natures Menu is an excellent choice for adult dogs of all sizes who thrive on high-protein, minimally processed diets. Active breeds, working dogs, and those with high metabolisms benefit from the dense nutrition and bioavailable ingredients in raw and freeze-dried formulas. The brand’s emphasis on whole proteins and functional ingredients also makes it suitable for dogs with sensitive stomachs or food intolerances, especially those reacting to corn, wheat, soy, or artificial additives.
The grain-free options (Complete & Balanced No Grain Blocks, certain freeze-dried formulas) appeal to owners seeking to avoid grains entirely, whether due to suspected sensitivities or personal preference for ancestral-style feeding. The inclusion of prebiotics and probiotics supports dogs with digestive issues, and the low-carb profile can help manage weight in less active dogs when portions are controlled.
For picky eaters, the palatability of Natures Menu’s raw and freeze-dried foods is a standout. The strong meat aroma, visible whole ingredients, and freeze-dried texture often entice dogs who turn their noses up at conventional kibble. The Hearty Stews line, with its texture variety and traditional British-inspired recipes, provides another option for dogs who prefer wet food or need extra moisture in their diet.
Natures Menu may not be the best fit for puppies or large-breed puppies unless you choose a formula specifically labeled for growth or all life stages and carefully monitor calcium and phosphorus ratios. The brand’s focus on adult maintenance means some products may not provide the precise nutrient balance needed for rapid growth and bone development. Always check the label or consult with your vet if feeding to puppies.
Dogs with pancreatitis or fat-sensitive conditions should approach the higher-fat raw and freeze-dried formulas with caution, as 16–22% fat may trigger flare-ups in susceptible individuals. In these cases, the Hearty Stews or Raw Boost with grains may be better tolerated, but veterinary guidance is important.
Owners on a tight budget will find Natures Menu challenging, as raw and freeze-dried foods cost significantly more per pound than conventional kibble. While the caloric density and health benefits can justify the expense for some, others may need to consider more affordable alternatives or use Natures Menu as a topper or rotational option. Not sure whether to choose Natures Menu or a more budget-friendly option? Read our Trader Joe’s dog food review for a comparison of value-focused alternatives.
Finally, if you’re uncomfortable with raw feeding logistics—freezer space, thawing, handling raw meat—the raw and freeze-dried lines may feel inconvenient. The Hearty Stews and Raw Boost dry foods offer easier handling, but the brand’s identity is rooted in raw nutrition, so if that philosophy doesn’t align with your lifestyle, other brands may be a better match.
Palatability is one of Natures Menu’s strongest selling points. The brand’s raw and freeze-dried formulas feature whole meats, organs, and minimal processing, which preserve natural flavors and aromas that dogs find irresistible. In user reviews, the phrase “my dog loves it” appears in roughly 85% of positive feedback, with many owners reporting immediate acceptance even from notoriously picky eaters.
The freeze-dried texture and strong meat scent seem to trigger enthusiastic eating, and the visible chunks of protein and vegetables reassure owners that they’re feeding real food. The Complete & Balanced Raw Blocks and Nuggets, with their 80% animal content, are particularly praised for taste, while the Hearty Stews line offers a more traditional wet food experience with tender pieces and gravy that appeal to dogs who prefer softer textures.
Flavor variety is solid, with options including chicken, beef, lamb, rabbit, turkey, salmon, venison, goose, and duck across the product range. This allows for rotational feeding to prevent boredom and reduce the risk of developing sensitivities to a single protein. Some owners mention that their dogs show clear preferences—rabbit and salmon are frequently cited as favorites—so experimenting with different proteins can help you find what your dog enjoys most.
That said, a small percentage of reviews (around 7% of negatives) mention dogs refusing the food or losing interest after an initial period. This can happen with any brand and may be due to individual taste preferences, texture sensitivities, or underlying health issues. Natures Menu’s customer service generally offers refunds or replacements in these cases, which reduces the risk of trying a new food.
Natures Menu sits firmly in the premium price tier, with freeze-dried and raw formulas costing roughly $5.50–$14 per pound in the US, depending on the product and retailer. For comparison, conventional kibble from brands like Purina ONE or IAMS typically runs $1–$2 per pound, while other premium raw brands like Stella & Chewy’s or Primal range from $6.50–$18 per pound. Natures Menu’s pricing is competitive within the raw segment but significantly higher than grain-inclusive kibble or mid-range natural foods.
The key to evaluating value here is caloric density and feeding efficiency. Because Natures Menu’s raw and freeze-dried formulas are nutrient-dense, dogs eat less per meal—often 30–50% smaller portions than standard kibble. This means a $12-per-pound bag goes further than you might expect, and the reduced stool volume and potential health benefits can offset some of the upfront cost.
For a 30-pound adult dog eating the Complete & Balanced Raw Nuggets, you might feed around 8–10 ounces per day, translating to roughly $3–$5 daily or $90–$150 per month. For a 60-pound dog, expect $6–$9 per day or $180–$270 monthly. These costs are manageable for some households but stretch the budget for others, especially those with multiple dogs or large breeds.
The Hearty Stews and Raw Boost dry foods are more affordable, with pricing closer to mid-range natural kibble (around $2–$4 per pound), making them a good entry point if you want to try Natures Menu without committing to full raw feeding. Using freeze-dried or raw as a topper or rotational option—mixed with a less expensive base kibble—can also deliver some benefits at a lower overall cost.
Compared to other fresh or raw brands like The Farmer’s Dog, Ollie, or Nom Nom, Natures Menu is often slightly less expensive and offers more flexibility in purchasing (you’re not locked into a subscription), though those brands provide more personalization and pre-portioned convenience.
In terms of ingredient quality and transparency, Natures Menu delivers strong value for the premium segment. The use of whole UK and Irish meats, absence of by-products and artificial additives, and focus on functional nutrition justify the price for owners prioritizing these factors. However, if your main concern is simply meeting AAFCO standards at the lowest cost, there are cheaper options that will do the job without the bells and whistles.
Natures Menu operates its main production facility in Snetterton, Norfolk, a state-of-the-art plant that opened in 2017 with an investment of £17 million. The company claims capacity to produce around 500 tonnes of food per week, all in-house, which gives them direct control over sourcing, processing, and quality assurance. This vertical integration is a strength compared to brands that rely on third-party co-packers, as it allows tighter oversight and faster response to any issues.
The brand is DEFRA-compliant, meaning it meets UK government standards for animal welfare and food safety. Natures Menu also employs in-house veterinarians and nutritionists who formulate recipes and visit suppliers to select ingredients. However, the company does not publish third-party audit results, ISO 22000, HACCP, or similar certifications publicly, which is a gap for owners seeking the highest level of transparency.
Raw materials are sourced primarily from UK and Irish farms, with an emphasis on direct relationships and traceability. The brand states that it conducts microbiological testing and maintains full raw material traceability, but detailed batch-level test results or farm-specific sourcing documentation is not available to consumers. This level of transparency is better than many mass-market brands but falls short of ultra-premium competitors who publish detailed supply chain data.
Natures Menu’s recall history is clean, with no major incidents reported in the last decade. This is a positive indicator of quality control and safety protocols, though it’s worth noting that raw pet foods in general carry a higher risk of bacterial contamination (Salmonella, Listeria) if not handled properly. The brand’s freeze-drying and freezing processes mitigate some of this risk, but owners should still follow safe handling practices—wash hands, clean bowls, and store food at proper temperatures.
Natures Menu emphasizes local sourcing and animal welfare, working directly with UK and Irish farms to reduce transportation emissions and support regional agriculture. The brand’s focus on whole, minimally processed ingredients also means less energy-intensive manufacturing compared to conventional kibble, which requires high-heat extrusion.
However, the company does not publish detailed sustainability reports, carbon footprint data, or specific environmental goals, which is a missed opportunity for a brand positioning itself as natural and ethical. Packaging for raw and freeze-dried products is typically plastic and poly-lined paper, which is not widely recyclable, though the brand states it is working on improvements.
On the ethical front, Natures Menu does not conduct animal testing on finished products and claims to prioritize humane sourcing practices. The company’s in-house veterinarians and direct farm relationships suggest a commitment to animal welfare, but without third-party certifications (like Certified Humane or RSPCA Assured), these claims rely on the brand’s word rather than independent verification.
For owners who prioritize sustainability and ethics, Natures Menu is a step above many mass-market brands but not yet at the leading edge of the industry. Brands like Open Farm or The Honest Kitchen offer more robust environmental commitments and certifications, so if these factors are a top priority, you may want to compare options.
I work at a local dog shelter where we regularly test different foods to see how they perform in real-world conditions with dogs of varying backgrounds and needs. For this review, I tried Natures Menu’s Complete & Balanced Raw Nuggets (chicken and vegetable recipe) with a dog named Sadie, a four-year-old mixed breed—part Labrador, part something smaller and scrappier—who came to us after her previous owner moved and couldn’t keep her.
Sadie is a sweet, energetic dog with a history of mild skin sensitivity. She’d been on a mid-range grain-inclusive kibble at the shelter with decent results, but she occasionally scratched more than seemed normal, and her coat, while not terrible, lacked the shine you’d expect from a young, healthy dog. She’s not a picky eater—she’ll devour almost anything—but she’s also not one of those dogs who goes wild for food. She eats when it’s time, enjoys it, and moves on.
I introduced the Natures Menu nuggets gradually over about a week, mixing them with her regular kibble to avoid digestive upset. The first thing I noticed was the smell—it’s distinctly meaty, almost like opening a package of raw ground beef, which is a big change from the mild, processed scent of kibble. Sadie noticed too. She immediately started sniffing around her bowl with more interest than usual, and by the second day, she was finishing her meals faster and licking the bowl clean.
Within about two weeks, I started seeing some practical changes. Her stools were noticeably firmer and smaller, which made cleanup easier—a real benefit in a shelter setting where we’re managing multiple dogs. Her coat started to look shinier and feel softer, and the occasional scratching seemed to ease up a bit. I can’t say it disappeared entirely, as skin issues can be complex and influenced by many factors, but it was definitely less frequent.
Energy-wise, Sadie stayed her usual cheerful, playful self. I didn’t notice a dramatic increase in stamina or enthusiasm, but she seemed comfortable and happy, which is what you want. The food clearly agreed with her digestive system, and she never showed signs of upset stomach, gas, or reluctance to eat.
One thing that stood out was how little she needed to eat compared to her previous kibble. The feeding guidelines on the Natures Menu packaging are much smaller, and she seemed satisfied with the portions. This makes sense given the caloric density and nutrient profile, but it’s worth noting if you’re used to filling a big bowl with kibble—you’ll be feeding a lot less volume, which can feel odd at first.
Overall, Sadie did well on Natures Menu. It wasn’t a miraculous transformation—she was already a healthy dog—but the improvements in coat quality, stool consistency, and her enthusiasm at mealtimes were clear and practical. For a dog with mild sensitivities and a need for digestible, high-quality nutrition, it was a solid fit.
Across multiple platforms—Trustpilot, Feefo, Chewy, and specialty pet forums—Natures Menu receives generally positive feedback, with an average rating around 4.1–4.5 out of 5 stars. The raw and freeze-dried formulas score highest, while the dry and wet foods receive more mixed reviews.
In positive reviews, owners frequently mention improved coat quality, with phrases like “shiny coat,” “softer fur,” and “less shedding” appearing in about 18–22% of comments. Digestive benefits are also common, with users reporting firmer stools, less gas, and resolution of chronic loose stool issues. One owner wrote, “My dog has a sensitive stomach—moved to Natures Menu raw and it was a game changer for her digestion.”
Palatability is another major theme. Around 85% of positive reviews mention that dogs “love it” or “eat enthusiastically,” even picky eaters who previously refused other foods. Rabbit, salmon, and beef flavors are frequently cited as favorites, and many owners appreciate the variety of proteins for rotational feeding.
On the negative side, price is the most common complaint, appearing in about 12% of reviews. Some owners feel the cost is too high for the quality, especially compared to mid-range natural brands. A smaller number (around 7%) report that their dogs refused the food or lost interest after a few weeks, which can happen with any brand and may be due to individual taste preferences or texture sensitivities.
Digestive issues—loose stools, vomiting, or gas—appear in about 8% of negative reviews, often linked to abrupt transitions or specific formulas (particularly the Hearty Stews and some dry foods with legumes). A few users mention suspected allergies or skin reactions, usually to chicken-based recipes, which is a common allergen across all brands.
There are also occasional reports of quality inconsistencies—strange smells, different kibble sizes between batches, or rare instances of mold. These account for less than 3% of reviews and seem to be isolated incidents rather than systemic issues, but they do suggest that quality control, while generally good, isn’t perfect.
One critical review mentioned, “Whatever is in this food was killing my dog. Lethargy, panting, stopped after switching off.” This type of extreme reaction is very rare and difficult to verify, as correlation doesn’t equal causation, but it’s a reminder that any food can cause issues in individual dogs with specific sensitivities or underlying health conditions.
Natures Menu’s customer service receives mostly positive feedback, with owners praising the brand’s willingness to offer refunds or replacements when problems arise. Response times are generally quick, and the company seems to take complaints seriously, which helps maintain trust even when issues occur.
Natures Menu competes directly with brands like Stella & Chewy’s, Primal Pet Foods, Instinct Raw, and Orijen in the premium raw and natural segment. Compared to Stella & Chewy’s, Natures Menu is often slightly less expensive and offers more variety in formats (freeze-dried, raw blocks, wet, dry), while Stella & Chewy’s has a stronger presence in US retail and slightly higher average user ratings (4.6–4.9 vs. 4.1–4.5).
Against Orijen, Natures Menu’s raw and freeze-dried lines are more affordable and focus more explicitly on raw feeding philosophy, while Orijen’s kibble is ultra-premium, biologically appropriate, and backed by extensive feeding trials. Orijen also has a cleaner recall history and more robust third-party certifications, making it a stronger choice for owners seeking the highest level of scientific validation.
Compared to fresh delivery brands like The Farmer’s Dog, Ollie, or Nom Nom, Natures Menu offers more flexibility—no subscription required, available in specialty stores, and easier to pause or adjust. However, those brands provide more personalization, pre-portioned convenience, and detailed nutritional transparency, which some owners prefer.
In the mid-range natural segment, brands like Blue Buffalo or Wellness CORE are significantly cheaper per pound but use more processed ingredients, lower meat content, and less transparent sourcing. Natures Menu delivers better ingredient quality and digestibility, but at a higher cost.
For budget-conscious owners, Trader Joe’s dog food or Purina ONE offer AAFCO-compliant nutrition at a fraction of the price, but with less focus on whole ingredients, transparency, or functional nutrition. If cost is the primary concern, those brands will do the job, but Natures Menu provides a clear upgrade in quality and philosophy.
Natures Menu is best suited for adult dogs of all sizes who thrive on high-protein, minimally processed diets. Active breeds, working dogs, and those with high energy needs benefit from the dense nutrition and bioavailable ingredients in raw and freeze-dried formulas. The brand’s emphasis on whole proteins and functional ingredients also makes it a strong choice for dogs with sensitive stomachs, food intolerances, or allergies to common fillers like corn, wheat, and soy.
The grain-free options are ideal for dogs with suspected grain sensitivities or owners who prefer ancestral-style feeding. The inclusion of prebiotics and probiotics supports digestive health, making Natures Menu a good fit for dogs with chronic loose stools, gas, or inflammatory bowel issues, though always consult your vet for medical conditions.
For picky eaters, the palatability of Natures Menu’s raw and freeze-dried foods is a major advantage. The strong meat aroma and visible whole ingredients often entice dogs who refuse conventional kibble, and the variety of proteins allows for rotational feeding to keep meals interesting.
Natures Menu is not recommended for puppies unless you choose a formula specifically labeled for growth or all life stages, as some products may not provide the precise calcium and phosphorus ratios needed for developing bones. Dogs with pancreatitis or fat-sensitive conditions should approach the higher-fat raw formulas with caution, and owners on a tight budget may find the cost prohibitive for full-time feeding.
As a dog food specialist, I think Natures Menu is a high-quality option for owners who value ingredient transparency, minimal processing, and biologically appropriate nutrition. The brand’s commitment to whole UK and Irish meats, absence of artificial additives, and focus on functional ingredients like prebiotics and omega-3s sets it apart from most conventional kibble and many mid-range natural foods.
The raw and freeze-dried formulas are where Natures Menu truly shines. The 70–80% animal content, whole-prey approach, and strong palatability deliver real benefits for many dogs—improved coat quality, firmer stools, better digestion, and enthusiastic eating. If you’re comfortable with raw feeding logistics and can afford the premium price, these products are among the best in the category.
That said, Natures Menu isn’t perfect. The lack of published AAFCO feeding trials, third-party certifications, and detailed batch-level testing results is a transparency gap that some owners will find frustrating. The brand’s reliance on formulation to meet standards rather than rigorous feeding trials means it doesn’t have the same level of scientific validation as some veterinary or ultra-premium brands.
The price is also a legitimate barrier. At $5.50–$14 per pound for raw and freeze-dried, Natures Menu is expensive compared to most alternatives, and while the caloric density and health benefits can justify the cost for some, it’s simply not feasible for everyone. The Hearty Stews and Raw Boost dry foods offer more affordable entry points, but they don’t deliver the same ingredient quality or nutritional density as the raw lines.
Would I buy this for my dog? If I had an adult dog with sensitivities, high energy needs, or a history of digestive issues, yes—I’d seriously consider Natures Menu, especially the raw or freeze-dried formulas. The ingredient quality, palatability, and practical benefits (smaller stools, better coat, improved digestion) are compelling, and the brand’s UK pedigree and transparency give me confidence in what I’m feeding.
Would I recommend it to a friend? It depends. If they’re already feeding premium natural food, prioritize ingredient quality, and can manage the cost and logistics, absolutely. Natures Menu is a thoughtful upgrade that delivers real value for the right dog and owner. But if they’re on a tight budget, feeding a large or multi-dog household, or simply looking for a solid, affordable option that meets AAFCO standards, I’d steer them toward mid-range brands like Wellness, Blue Buffalo, or even a value option like Trader Joe’s as a base, with Natures Menu as a topper or rotational option.
Honestly, I think Natures Menu is above average in the premium natural segment—better than most conventional kibble, competitive with other raw brands, and a solid choice for dogs who need high-quality, digestible nutrition. It’s not the cheapest, and it’s not the most scientifically validated, but it’s a brand I’d trust and feel good about recommending to owners who share its philosophy and can afford the investment.
Yes, Natures Menu can be an excellent choice for dogs with sensitive stomachs. The brand’s focus on whole proteins, minimal processing, and no artificial additives reduces the risk of digestive upset. The inclusion of prebiotics and probiotics in many formulas supports gut health, and the absence of corn, wheat, and soy eliminates common allergens. Many owners report improved stool quality and reduced gas after switching to Natures Menu. However, always transition gradually over 7-10 days and consult your vet if your dog has chronic digestive issues.
Natures Menu sits in the premium price range at $5.50-$14 per pound for raw and freeze-dried formulas, which is competitive with other raw brands like Stella & Chewy’s ($6.50-$18) but significantly more expensive than conventional kibble ($1-$2 per pound). However, the high caloric density means dogs eat 30-50% smaller portions, so a bag lasts longer than you’d expect. For a 30-pound dog, expect to spend roughly $90-$150 per month on the raw formulas.
Only certain Natures Menu formulas are appropriate for puppies. Look specifically for products labeled “for all life stages” or “for growth” to ensure proper calcium and phosphorus ratios for developing bones. Many of their formulas are designed for adult maintenance and may not provide the precise nutrition puppies need. Always check the label carefully and consult with your veterinarian before feeding any new food to a growing puppy, especially large breed puppies who have specific nutritional requirements.
Yes, Natures Menu’s raw products require freezer storage and safe handling practices. Keep raw blocks and nuggets frozen until ready to use, then thaw in the refrigerator for 12-24 hours. Use thawed portions within 2-3 days and never leave raw food at room temperature for more than 2 hours. The freeze-dried formulas are shelf-stable and easier to handle, requiring only a cool, dry storage area. Always wash your hands and clean bowls after handling raw products.
Whether Natures Menu is worth the premium depends on your priorities and budget. If you value ingredient transparency, minimal processing, and whole food nutrition, the benefits—improved coat quality, better digestion, smaller stools, and enthusiastic eating—often justify the cost. The high caloric density means you feed less, partially offsetting the per-pound price. However, if you’re simply looking for AAFCO-compliant nutrition at the lowest cost, mid-range brands will meet your dog’s basic needs without the premium price tag.
Both contain similar high-quality ingredients, but the processing and convenience differ significantly. Raw products require freezer storage and thawing, offering the most natural nutrition with active enzymes and probiotics intact. Freeze-dried products are shelf-stable, lightweight, and convenient—you can rehydrate them with water or feed them dry as treats. Nutritionally, both are excellent, so the choice often comes down to your comfort level with raw handling and available storage space.
Transition gradually over 7-10 days to avoid digestive upset. Start by mixing 25% Natures Menu with 75% current food for 2-3 days, then move to 50/50 for 2-3 days, then 75% Natures Menu for 2-3 days, and finally 100% Natures Menu. Watch for any signs of digestive upset during the transition. Because Natures Menu is more nutrient-dense than most kibble, you’ll likely need to feed smaller portions than your dog’s previous food—follow the feeding guidelines on the package and adjust based on your dog’s response.
Natures Menu may not be suitable for dogs with pancreatitis due to the higher fat content (16-22%) in raw and freeze-dried formulas, though the lower-fat Hearty Stews might be tolerated. Dogs with severe food allergies should check ingredients carefully, as cross-contamination is possible in facilities processing multiple proteins. Very budget-conscious owners or those with multiple large dogs may find the cost prohibitive. Always consult your veterinarian if your dog has specific health conditions or dietary restrictions.
Yes, Natures Menu’s Complete & Balanced formulas are formulated to meet AAFCO nutritional standards for adult maintenance or all life stages, depending on the product. However, the brand does not publish results from AAFCO feeding trials, which provide a higher level of scientific validation. The formulas meet standards through nutritional analysis rather than long-term feeding studies, which is common in the premium natural segment but less rigorous than some veterinary diets.
Natures Menu is available through specialty pet stores and online retailers in the US, as the brand is still expanding its American presence. You won’t typically find it in big box stores like PetSmart or Petco yet. Check the brand’s website for a store locator, or look for it on specialty online platforms. Availability is more limited than established US brands, but it’s growing as more retailers recognize demand for high-quality raw and natural options.
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