As a dog food specialist, I’ve spent years analysing canine nutrition and examining countless products on the market. Today, I’m delving into Wild Pack, a relatively new entrant making bold claims about transforming your dog’s health through raw feeding. Let’s explore what makes this brand stand out, analyse its nutritional profile and determine whether it lives up to its promises.
The story behind Wild Pack
Wild Pack emerged from a deeply personal journey. Founded by TV personality Georgia Toffolo in 2024, the brand was inspired by her Cavalier King Charles Spaniel Monty’s health transformation. After struggling with persistent skin irritations, digestive issues and lethargy, Toffolo transitioned Monty to a raw diet and witnessed remarkable improvements in his coat, energy levels and overall wellbeing.
This experience led her to create a subscription-based raw food service making unprocessed, natural nutrition accessible to dog owners across the UK. The brand positions itself as a challenger to conventional pet food companies, which Toffolo controversially refers to as the “kibble cartel”.
What exactly is Wild Pack dog food?
Wild Pack offers frozen raw meals delivered directly to your door. Their core products feature 100% British-sourced meat combined with vegetables and fruits. Everything is prepared without additives, preservatives or artificial flavours, aligning with their “real food” philosophy.
The range includes six protein varieties, including festive options like “Turkey & Cranberry” and “Venison & Duck”. All products come in convenient 500g containers specifically designed for safe refrigeration or freezing.
Pricing starts at £8 for two 500g packs, positioning Wild Pack firmly in the premium segment of the market. While pricier than standard kibble, it’s comparable to other high-end fresh or raw options. Looking for alternatives in a similar category? Check out our Wilsons dog food review for another perspective on premium pet nutrition.
Nutritional profile and ingredients
Wild Pack emphasises species-appropriate nutrition through high protein content and minimal processing. Their meals typically contain:
- High-quality animal protein (70-80% of the formula)
- Carefully selected vegetables and fruits
- No grains, fillers or artificial additives
The brand claims their formulations meet FEDIAF (European Pet Food Industry Federation) standards for complete nutrition, although independent verification of these claims isn’t readily available. They utilise high-pressure processing (HPP) to eliminate potential pathogens without applying heat, preserving nutritional integrity while addressing safety concerns associated with raw feeding.
The treats range
Beyond their core meals, Wild Pack offers a selection of grain-free, single-protein treats that complement their raw food philosophy:
Their Beef Liver Jerky contains an impressive 50.6% protein with 8.9% fat, while their Venison Cubes provide 54.3% protein and 25.7% fat from UK-sourced venison. The Salmon Bites combine 70% salmon with sweet potato and rosemary extract for a nutritious training reward.
All treats emphasise human-grade ingredients and come in recyclable packaging, reinforcing the brand’s commitment to quality and sustainability.
Transition and feeding guidelines
Wild Pack acknowledges that switching to raw requires a careful approach. They provide a seven-day transition plan that gradually introduces their food while phasing out previous diets. This methodical process helps minimise digestive upset during the change.
For portion control, they’ve developed a proprietary calculator recommending daily servings based on 2-3% of your dog’s body weight. This personalised approach recognises that nutritional needs vary significantly between individual dogs based on factors like age, activity level and metabolism.
Controversies and industry response
The brand has generated significant debate within the pet food industry, primarily due to its marketing strategy. Toffolo has made controversial claims about traditional kibble containing glycotoxins (advanced glycation end products) allegedly linked to inflammation and kidney strain in dogs.
Moreover, she has suggested that veterinarians receive financial incentives to promote kibble products, a claim that has been strongly refuted by UK Pet Food, the industry’s trade association. The organisation has accused Wild Pack of fearmongering, asserting that all complete pet foods undergo rigorous testing and comply with strict European regulations.
This adversarial stance has certainly helped Wild Pack gain attention but has also created polarisation within the pet care community.
What kind of dogs is this food suitable for?
Wild Pack positions its products as suitable for dogs across all life stages, though certain considerations apply. Their high-protein, nutrient-dense formula makes it particularly beneficial for active adult dogs requiring substantial energy and muscle support.
For puppies, Wild Pack can be appropriate given its quality protein sources vital for growth, but owners should carefully monitor calcium-phosphorus ratios essential for proper skeletal development. The cold-pressed manufacturing process preserves nutrients that growing puppies need.
Senior dogs with good kidney function may benefit from the high-quality protein, though the rich nature might be excessive for less active older dogs. Those with certain medical conditions like kidney disease might require a specialised diet with modified protein levels instead.
Athletic or working dogs performing intense physical activity can thrive on Wild Pack’s calorie-dense formulation, which provides sustained energy through quality fats and proteins. However, dogs with specific health issues should transition to this diet only under veterinary supervision, as raw feeding isn’t universally suitable for every canine.
Is Wild Pack dog food good? My expert conclusion
After thorough analysis, I find Wild Pack offers a nutritionally sound option for owners committed to raw feeding. The quality ingredients, British sourcing and transparent production methods are commendable aspects that set it apart from many mass-market alternatives.
However, several factors prevent me from giving it an unqualified recommendation. First, the premium pricing makes it inaccessible for many pet owners. At approximately £4 per 500g, feeding a medium-sized dog exclusively on Wild Pack represents a significant investment.
Second, while raw feeding has anecdotal success stories, the scientific consensus remains divided. The potential risks of bacterial contamination require strict handling protocols that not all households can realistically maintain.
Third, the brand’s antagonistic marketing against veterinary professionals and established pet food companies creates unnecessary division rather than fostering educated dialogue about canine nutrition.
Overall, I’d rate Wild Pack as above average but with caveats. It’s a good option for committed owners with adequate resources who understand raw feeding principles. However, its controversial marketing approach and limited independent research backing its specific health claims warrant a measure of caution.
If you’re looking for exceptional nutrition without the complexity of raw feeding, our research shows that Butternut Box consistently ranks as the best dog food in comprehensive comparisons. Their gently cooked, human-grade recipes offer many benefits of fresh feeding with fewer handling concerns. Check out our detailed analysis of the best dog food options to see how different brands compare. For an in-depth look at our top recommendation, our honest Butternut Box review explains why this service has revolutionised premium dog nutrition with its personalised, freshly prepared meals.
