Pure Pet Food Review - Results, Benefits, and Downsides - Tested

Pure Pet Food Review - Results, Benefits, and Downsides

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Pure pet food

Two months ago, I decided to make the switch to Pure Pet Food – and in this review, I’d love to share my honest experience. What it’s done for my dog, what genuinely surprised me, and a few things I looked at with a more critical eye.

Pros

Cons

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Pure pet food

Why I started looking for a new dog food

I found myself questioning what I was actually putting in my dog’s bowl every day. So much of the standard supermarket dog food is packed with cheap fillers, artificial flavourings, and ingredients I could barely pronounce. One thing that really shocked me? Some brands are allowed to label their food as “chicken” even if it only contains 4% chicken.

That wasn’t good enough for me. I wanted something healthy, something natural – something I could feel confident was genuinely good for my dog. After a lot of research and comparing different brands, I landed on Pure Pet Food. What stood out? The natural ingredients, the unique preparation method, and the convenience of home delivery.

Dehydrated food – but not as you know it

To be honest, I was sceptical at first. “Dehydrated dog food” doesn’t exactly scream delicious. But Pure does things differently. They use 100% natural, human-grade ingredients and gently air-dry them at low temperatures to lock in all the nutrients.

All you do is add warm water, and within minutes you’ve got a steaming, fresh-smelling meal. It doesn’t smell like kibble – it smells like a hearty stew. My dog was drooling from the first bite.

What’s in it?

The recipes are seriously impressive. Pure uses a high percentage of real meat – like 33% salmon or up to 53% duck, depending on the recipe. You’ll also find proper vegetables and functional ingredients like coconut, spinach, broccoli and chicory root to support healthy digestion.

What I love most? You can actually see what you’re feeding. Real bits of veg, no mystery powders, no fake colours or preservatives. And unlike so many brands, there’s nothing in the food that doesn’t belong.

Tailored to your dog

Pure creates a personalised feeding plan based on your dog’s profile. You fill out a short questionnaire about breed, weight, energy level and any health issues – and they recommend both portion sizes and recipes.

My dog has a sensitive tummy, so we went for their ‘sensitive stomach’ option. Within a week, I noticed real changes: less gas, firmer poos, and way more energy.

Flexible and stress-free

The subscription model is super flexible. You can pause, adjust or cancel anytime – no strings attached. Delivery is free, you choose how often food arrives, and best of all: there’s no need for freezer space. The food stays fresh in your cupboard for months.

Personally, this has been such a relief. No more lugging home massive bags of kibble or last-minute dashes to the pet shop.

No freezer? No problem

Unlike raw or chilled fresh food, Pure doesn’t need refrigerating. The meals are shelf-stable for months, which means no thawing, no planning ahead – just add water and serve.

For me, that’s a huge win. It’s convenient, quick, and perfect for busy dog owners.

What about the cost?

Honestly, I expected Pure to be pricey. Everything about it sounded premium – natural, tailored, delivered – and let’s face it, that usually comes with a hefty price tag.

But when I checked out my first order, I was genuinely surprised. It’s much more affordable than other fresh options like Butternut Box or raw frozen brands.

In essence, you’re getting fresh food quality at high-end kibble prices – and that’s what makes Pure so appealing.

Plus, right now you can try it with 30% off your first box. It’s a low-risk way to see if your dog loves it as much as mine does.

Pure pet food 30% Off

Kickstart your dog’s nutrition with an exclusive 30% discount on your first order

Pure pet food

What Pure Pet Food has done for my dog

At the end of the day, it all comes down to one question: did I notice a difference in my dog? Absolutely – and honestly, more than I ever expected.

No more tummy troubles

My dog has always had a bit of a sensitive stomach. Occasional vomiting, noisy digestion, and at least one bout of diarrhoea every month. Nothing major, but definitely annoying.

Since switching to Pure Pet Food, all of that has completely changed. No more diarrhoea, no more upset stomach, and his poos have been consistently firm and healthy. The difference was noticeable within just a few days – and it’s stayed that way ever since.

To me, that’s the clearest sign this food works: it’s clearly doing something good from the inside out.

Bye-bye to bad wind

Every dog owner knows the pain of those sudden, silent stink bombs. My dog was no exception – he used to pass wind regularly, and it wasn’t pleasant.

Now? Not a whiff. I suspect it was his old food not sitting right with him. Pure uses easily digestible ingredients and includes natural prebiotics to support gut health. That alone has made a huge difference.

His coat has never looked better

One thing I didn’t expect was the improvement in his coat and skin. Where it used to be a bit dull and dry, it now looks healthy and glossy. His fur feels softer, and his skin is no longer flaky.

I’m guessing it’s down to the omega-3s in many of the Pure recipes – whether it’s from fish or added algae oil, whatever they’re doing, it’s clearly working.

What if your dog doesn’t like it?

Of course, no two dogs are the same – so I totally understand the concern if you’re not sure how your dog will take to it. Luckily, Pure Pet Food makes it really easy to try without pressure.

You start with a trial box based on the feeding plan you’ve filled in. That way, you can see if your dog enjoys it and whether you notice a difference.

If it doesn’t work out? You can pause or cancel your subscription at any time – no hassle, no hidden fees. And their customer service is honestly one of the best I’ve come across: friendly, quick, and genuinely helpful.

What other dog owners are saying

I’m far from the only one who’s seen great results with Pure Pet Food. There are hundreds of positive reviews online from dog owners who switched and noticed real improvements. A few that stood out to me:

“Our dog had struggled with colitis for years and was on medication. Since switching to Pure, the symptoms have completely disappeared. He’s more energetic and we’ve reduced his meds.”

“After just two weeks on Pure, we saw a real difference – calmer skin, shinier coat, and finally normal poos. It’s been a total game-changer.”

“Our dog is incredibly picky, but he licks his bowl clean every time with Pure. He used to barely touch his food before.”

A common theme is that people try Pure for issues like digestion, skin problems or fussy eating – and those are exactly the things that tend to improve. The consistency of positive experiences, especially with more sensitive dogs, is what impressed me the most.

Pure pet food 30% Off

Kickstart your dog’s nutrition with an exclusive 30% discount on your first order

Pure pet food

How Pure Pet Food compares to other brands

Having tried several types of dog food over the years – from Butternut Box, Years to standard kibble and even raw frozen meals – I can confidently say Pure Pet Food offers something truly unique in the premium pet food space.

Pure vs Butternut Box

Butternut Box delivers freshly cooked meals that need to be kept frozen and defrosted before serving. They’re incredibly nutritious, but not always the most practical. Pure, on the other hand, comes in a dehydrated format – just add warm water and it’s ready in minutes. Perfect if you’re tight on freezer space or often on the go.

It’s also more affordable than Butternut Box, especially for larger dogs or if you opt for a partial feeding plan. What you give up in “freshness,” you gain back in convenience, shelf life, and flexibility.

Pure vs standard kibble

Compared to the average supermarket kibble, Pure is a massive step up. No artificial additives or mystery meat meal – just real chunks of meat, veg, and functional ingredients like prebiotics and omega-3s. My dog digests it far better, and his energy levels are through the roof.

Pure vs raw food

I’ve tried raw frozen food in the past too. It feels natural in theory, but in practice it’s a hassle. You need space in your freezer, constant planning, and careful hygiene. Pure offers a much simpler alternative – no risk of bacteria, no storage stress, but all the nutritional benefits of a fresh diet.

Are there any downsides?

No dog food is perfect – not even Pure. While I’m overall really impressed, there are a few things worth keeping in mind before you dive in.

First, the texture. Since it’s rehydrated with water, the result is a soft, slightly mushy consistency. My dog took to it straight away, but I can imagine some dogs might need a day or two to adjust.

Then there’s the smell. Personally, I don’t mind it – it’s a bit like a warm stew with meat and veg – but some owners might find it a bit strong, especially right after mixing it.

So, is Pure Pet Food worth it?

In my opinion – absolutely. Especially if your dog has a sensitive stomach, is a fussy eater, or if you simply want to feed something genuinely healthy without the freezer faff.

The quality of the ingredients, the careful preparation, and the clear health benefits I’ve seen in my own dog make it well worth a try. And because the subscription is totally flexible – pause or cancel any time – there’s no risk involved.

Still unsure? Just try the first box and see how your dog gets on. If you’ve got questions, feel free to drop me an email at info@dogwooff.com – I’d be happy to help!

Pure pet food 30% Off

Get 30% off your first order, for a limited time only!

Pure pet food