If you’ve had enough of the same old kibble—or never really liked it in the first place—switching to wet food might feel like a breath of fresh air. And honestly? It makes total sense. Wet food is much closer to what dogs are naturally built to eat, and it skips all the unnecessary fillers and additives.
We’re right there with you—we’re big advocates for wet food too! But here’s the tricky bit: choosing the right brand isn’t as simple as it sounds. There’s a lot out there, and not all wet food is created equal. That’s why we’ve put together this handy comparison—to help you cut through the noise and find the very best option for your dog.
Before we reveal our top 5 picks, let’s first walk you through what actually matters when choosing a good wet food. These are the same factors we focused on when making our comparisons—so if you’re planning to explore options yourself, here’s what to keep in mind.
Dogs may be omnivores, but animal protein remains a vital part of their diet. Quality wet food always features a high percentage of real meat or fish as the first ingredient. Be wary of vague labels that mention “meat derivatives” or “animal by-products” without specifying what they actually are. Instead, go for brands that clearly state the source—like chicken, beef, or salmon.
One of the biggest perks of wet food is its high water content—typically between 70 and 80 percent. This can be a real game-changer for dogs who aren’t big drinkers, helping them stay properly hydrated. That in turn supports healthy kidneys and digestion. Wet food is especially beneficial for older dogs or those with sensitive bladders.
Some wet foods are bulked out with ingredients that don’t do your dog any favours—think grains, artificial preservatives or added sugars. These fillers add little to no nutritional value. Instead, look for recipes free from artificial colours, flavours and preservatives, and steer clear of common filler ingredients like wheat, soy or maize.
A good wet food should do more than just taste good—it should also deliver the nutrients your dog needs to thrive. Aim for a balanced mix of proteins, fats and essential minerals. Look out for:
Essential fatty acids like omega-3 and omega-6, which promote healthy skin and a shiny coat
Vitamins A, D and E, to support a strong immune system and healthy bones
Proper calcium-to-phosphorus ratios, especially important with dog food for puppies and dog food for senior dogs.
Technically speaking, Butternut isn’t a traditional wet food—but it offers all the benefits of wet feeding, without any of the downsides. That’s exactly why it earns the number one spot on our list.
Butternut serves up freshly steamed dog meals made with real, recognisable ingredients like chicken, salmon, peas and more. With its naturally high moisture content, it helps keep your dog well hydrated. And because it’s delivered fresh and stored in the fridge, there’s no need for artificial preservatives.
What really sets Butternut apart is the personalised meal plan. After answering a few quick questions, you’ll receive a tailored selection of meals designed specifically to suit your dog’s unique needs—whether that’s age, breed, activity level or sensitivities.
Thanks to its soft texture and the pure taste of 100% natural ingredients, Butternut is a hit with even the fussiest eaters. It’s also a brilliant option for dogs with sensitive stomachs or digestive issues.
Still unsure? Don’t just take our word for it—Butternut has a stellar 4.8 rating on Trustpilot, based on over 33,000 reviews.
Pure Pet Food offers a refreshing twist on wet dog food, making it one of the most innovative and convenient choices for UK dog owners. Unlike traditional cans or trays, Pure comes in a freeze-dried form that you simply mix with warm water. This not only preserves nutrients better than heat-treated options, but also means no refrigeration is needed until it’s rehydrated. Ideal for busy owners, travel, or those looking to cut down on kitchen clutter.
What makes Pure so different is its blend of high-quality, human-grade ingredients and a personalised approach to feeding. You won’t find any rendered meats, wheat, or artificial nasties in their recipes. Instead, expect rich protein content from ingredients like beef, chicken, duck or herring, combined with natural extras like vegetables and coconut. The result is food that’s not just tasty, but truly nourishing.
A standout feature is Pure’s tailored meal plans. Through a short online quiz, they recommend recipes based on your dog’s size, age, lifestyle, and health conditions. This is particularly helpful for dogs with sensitive stomachs or allergies. With options ranging from single proteins to variety mixes, the brand is versatile enough to suit picky eaters and those on restricted diets.
Beyond the ingredients, owners often notice real differences when switching to Pure: shinier coats, more energy, better digestion and even improved weight management. The brand reports that over 90% of dogs show noticeable health improvements. That kind of impact, paired with a shelf life of up to 12 months and a cost starting from just 89p per day, makes Pure a strong contender for anyone wanting quality without breaking the bank.
Whether you’re new to wet food or ready to level up your dog’s meals, Pure Pet Food delivers thoughtful nutrition in a practical and reliable format.
Lily’s Kitchen has carved out a strong reputation in the UK’s wet dog food scene by doing things differently. Sitting at number three on our list, it blends natural ingredients with a gourmet touch, making mealtimes both nutritious and exciting. This isn’t your average pet food—each recipe is crafted like a dish you’d find on a human menu, and that’s exactly what sets Lily’s Kitchen apart.
At the heart of every tin is freshly prepared meat or fish, paired with colourful vegetables and thoughtful extras like quinoa, kale or goji berries. The result? A meal that’s rich in protein, gentle on digestion and packed with flavour. And because the food is gently steam-cooked, those nutrients stay where they should—right in the bowl.
Whether your dog’s a growing pup, a golden oldie or simply a picky eater, Lily’s Kitchen offers recipes to match. There’s a grain-free range for sensitive tummies, lower-calorie options like Lean Machine for weight control, and even organic lines for owners who value sustainable sourcing. With over 20 recipes to choose from, it’s easy to keep mealtimes fresh and interesting.
Lily’s Kitchen doesn’t just care about dogs—it cares about the world they live in too. As a certified B Corp, the brand puts ethical sourcing and environmental impact high on its agenda. Packaging is moving towards full recyclability, and ingredients come from trusted farms with high welfare standards. That level of transparency is rare in pet food and makes a real difference.
And for owners who want convenience without compromise, their subscription service takes the hassle out of reordering. With flexible bundles and regular promotions, feeding your dog well doesn’t have to be a chore—or break the bank.
Lily’s Kitchen proves that wet dog food can be both delicious and nourishing, without cutting corners on quality or conscience.
James Wellbeloved has earned a strong reputation for offering gentle, hypoallergenic wet dog food that genuinely supports sensitive stomachs and itchy skin. Their recipes are based on a simple but thoughtful idea: fewer ingredients, fewer problems. By keeping it clean and honest, they make life easier for dogs with food sensitivities—and their owners too.
At the heart of James Wellbeloved’s approach is a single animal protein source in each recipe. That means no mixing of meats, and no common culprits like beef, pork, wheat or dairy. For owners of dogs with food intolerances or skin issues, this makes a real difference. One standout option is their Turkey & Rice in Gravy, which contains a generous 50% turkey, along with rice, carrots and peas for a naturally balanced meal.
What sets this brand apart even more is how well it tailors its wet food to each life stage. Puppies get a boost of DHA for brain development, while seniors benefit from added glucosamine for joint health and a lighter calorie profile to support healthy weight. This thoughtful tailoring means that dogs aren’t just avoiding allergens—they’re also getting the right support at the right time in their lives.
James Wellbeloved also adds chicory extract, a natural prebiotic that helps nourish the gut. This makes the brand especially helpful for rescue dogs or older pets that struggle with digestion. While its protein content may not match ultra-premium brands, James Wellbeloved finds its balance in gentle nutrition and wide availability, making it a practical and caring choice for everyday feeding.
It’s not the flashiest brand, but that’s part of its charm. James Wellbeloved stays focused on what matters: straightforward food, thoughtfully designed for real dogs.
Natures Menu offers a no-nonsense approach to wet dog food, with a focus on balanced, everyday nutrition made from recognisable, real ingredients. While it may not dazzle with innovation like some higher-end brands, it stands out for delivering honest quality at an affordable price—a combination many dog owners appreciate. Especially for those new to wet food or raw feeding, it acts as a reliable stepping stone.
The brand’s recipes contain 60–80% human-grade meat, sourced from UK farms and cooked gently using steam to help preserve nutrients like B12, moisture and flavour. Ingredients are kept simple and natural—no meat derivatives, artificial preservatives or colourings. Instead, you’ll find things like parsley for antioxidants, tripe for digestion, and in some lines, a boost of superfoods such as kale or blueberries.
Natures Menu offers two core lines. The Original range is practical and budget-friendly, containing up to 60% meat alongside brown rice or potatoes. The Country Hunter line goes further with 80% meat, no grains and nutrient-dense extras like goji berries and quinoa—ideal for active dogs or those with grain sensitivities.
Each stage of a dog’s life is catered for. Puppies benefit from added DHA for brain development, adults get balanced energy levels for maintenance, and seniors receive extra joint support from glucosamine. Although the protein content is on the lower end compared to brands like Pure Pet Food or Lily’s Kitchen, it meets FEDIAF standards and supports dogs with no complex dietary needs.
Ethically, Natures Menu is making steps in the right direction. Ingredients are UK-sourced, and packaging is transitioning to fully recyclable formats by 2025. The brand also works closely with vets and local farms, reinforcing its commitment to responsible sourcing.
For multi-dog households, senior pets or those switching from dry to wet food, Natures Menu offers value without cutting corners. Its flavours may not suit every canine palate—especially dogs that prefer chunkier textures—but for owners seeking simple, wholesome wet food that doesn’t stretch the budget, it’s a dependable pick.
If dogs could talk, we’re pretty sure they’d say, “Wet food, please!” It’s more than just a tasty treat—it also packs a serious punch when it comes to health benefits. Many dog owners find themselves torn between dry and wet food, but did you know that wet food can actually be a brilliant choice for your dog’s health and wellbeing? Here’s why.
One of the standout benefits of wet food is its high water content. While kibble typically contains around 10% moisture, wet food usually sits at 70–80%. That makes a big difference, especially for:
Dogs who naturally don’t drink much
Senior dogs who need extra hydration
Dogs with kidney or urinary issues, like bladder stones or UTIs
Proper hydration supports smoother digestion, healthier joints and well-functioning kidneys. It’s a win all round.
Wet food often contains more meat—and more quality animal protein—than dry food. And that’s exactly what dogs are built for. Protein plays a key role in:
Maintaining strong muscles and healthy energy levels
Supporting a robust immune system
Promoting a shiny coat and healthy skin
By choosing a high-quality wet food with a high meat content, you’re giving your dog everything they need to stay strong, active and full of life.
Not every dog finds chewing dry food easy. For puppies, older dogs, or those with dental problems, wet food can be a real lifesaver. Its soft texture makes it easier to chew and swallow—and far gentler on sore gums.
Plus, for dogs dealing with tooth pain or inflamed gums, wet food offers relief by skipping the hard, crunchy bits that could make things worse.
Some dogs have a hard time with dry food, especially when it’s full of grains, additives or fillers. Wet food tends to be:
Easier to digest thanks to its higher moisture content
Less processed, making it more gut-friendly
Grain-free and gluten-free in many premium options
For dogs with intolerances or allergies, switching to a high-quality wet food can make a noticeable difference to their digestion and overall comfort.
Let’s face it—some dogs are just fussy. They sniff their kibble, give you the side-eye and walk away like you’ve served them cardboard.
Wet food, on the other hand, has a richer aroma and juicier texture, which often tempts even the pickiest pooches to clean their bowl in seconds.
Most premium wet food brands avoid artificial colours, flavours and preservatives altogether. Because it’s often canned or vacuum-sealed, wet food stays fresh for longer—naturally.
That means a more natural, healthier mealtime for your dog—without the chemical extras.
Thinking about making the switch to wet food? Great choice! But hold up—making the change too quickly can upset your dog’s stomach. To help your pup enjoy their new meals without any digestive drama, it’s important to ease into it the right way.
Here’s a simple step-by-step guide to ensure a smooth transition.
Dogs are creatures of habit, and their digestive systems don’t always take kindly to sudden changes. Switching foods overnight can lead to diarrhoea, bloating or excess wind—none of which are fun for you or your dog.
Follow this 7-day transition plan:
| Day | Food ratio (dry : wet) |
|---|---|
| Days 1–2 | 75% dry food – 25% wet food |
| Days 3–4 | 50% dry food – 50% wet food |
| Days 5–6 | 25% dry food – 75% wet food |
| Day 7 | 100% wet food |
Pro tip: Mix the wet food through the kibble to help your dog adjust to the new texture and smell. A gentle intro like this can make all the difference.
One of the most common questions dog owners have about wet food is: how much should I actually be feeding? Naturally, you want to make sure your pup gets enough to stay healthy and energised—but overfeeding can lead to weight gain and other health issues. The good news? There’s a simple way to figure it out.
The right amount of food depends on a few key factors:
Weight – A Chihuahua won’t need anywhere near as much as a Labrador.
Age – Puppies and young dogs typically need more calories than senior dogs.
Activity level – An active dog will burn more energy than one who prefers lounging on the sofa.
Metabolism – Some dogs just have naturally faster metabolisms than others.
General rule of thumb: Dogs need roughly 2% to 3% of their body weight in food per day.
Here’s a rough breakdown for wet food:
Small dogs (1–5 kg): 100–300g per day
Medium dogs (5–15 kg): 300–700g per day
Large dogs (15–30 kg): 700–1200g per day
Very large dogs (30+ kg): 1200g or more per day
A quick heads-up: These are just general guidelines. Always check the specific feeding instructions on the label of the wet food you’re using, as recommendations can vary depending on the brand and recipe.
Looking for the best wet food for your puppy? We’ve done the digging so you don’t have to—and two brands came out on top: Butternut Box and Lily’s Kitchen.
Butternut Box is our number one pick. Why? It’s designed specifically for growing pups. With fresh, human-grade chicken, fish oil packed with DHA (great for brain development), and perfectly balanced minerals for strong bones, this food really ticks all the boxes. Plus, their clever portioning tool tailors every meal to your puppy’s age, breed, and activity level—so no more guessing!
Lily’s Kitchen is a fantastic grain-free option, especially if your pup’s a bit fussy or has sensitive skin. It’s full of organic goodness like free-range chicken, salmon oil, blueberries, and nettle. And with smooth pâté or chunks-in-gravy textures, it’s great for pups transitioning from milk to solids.
Both brands go the extra mile with thoughtful ingredients and science-backed nutrition to help your puppy grow up strong, happy, and healthy.
If your pup has a sensitive tummy, finding the right food can feel like a never-ending puzzle. But don’t worry—we’ve done the hard work for you. After testing and comparing top brands, Pure Pet Food and James Wellbeloved clearly stand out as the best wet dog foods for dogs with sensitive stomachs.
Pure Pet Food takes the lead with its gentle, air-dried recipes. It’s completely free from common irritants like wheat, soya, and artificial additives, and uses just one protein per recipe—perfect for dogs with food intolerances. The extra boost of fibre from coconut and psyllium husk helps keep digestion running smoothly, and 91% of dog owners noticed better digestion in just two weeks. Plus, their personalised plans make it super easy to match your dog’s needs.
James Wellbeloved is another great pick—especially if your dog has known allergies. Their single-protein recipes with turkey or lamb are carefully crafted to avoid common triggers like beef, dairy, or soy. Low in fat and enriched with chicory root for gut support, this brand is even recommended by vets for elimination diets.
So, if your furry friend struggles with bloating, diarrhoea, or upset stomachs, either of these two brands is a safe, stomach-friendly choice. Your dog’s digestive system—and your carpets—will thank you!
As our furry friends get older, their needs change—and so should their food. If you’re wondering what the best wet dog food is for senior dogs, two names really stand out: Butternut Box and James Wellbeloved.
Butternut Box is our top pick. Why? Because it’s basically tailored nutrition for senior dogs, wrapped up in delicious, fresh meals. Their senior recipe, Wham Bam Lamb, is packed with joint-supporting glucosamine and chondroitin—great for stiff hips and achy knees. Plus, it’s lower in phosphorus, which is a huge win for dogs with ageing kidneys. And because it’s gently cooked and includes gut-friendly fibre, it’s super easy on the stomach too.
James Wellbeloved is another excellent option, especially if your dog has allergies or dental issues. Their Lamb & Rice Senior recipe is hypoallergenic, soft in texture, and gentle on sensitive stomachs. With added joint support and fibre for digestion, it’s perfect for older pups who need a little extra TLC at mealtime.
Both brands understand the unique needs of senior dogs—from achy joints and slower digestion to sensitive teeth and taste buds. So if you’re looking to give your oldie the comfort, care, and nutrition they deserve, you can’t go wrong with either of these.
Many dog owners wonder whether wet food is actually healthier than kibble. The truth is—it depends on your dog and their specific needs. Wet food typically contains more moisture, higher levels of animal protein, and is less processed, which can be beneficial for certain dogs. That said, dry food has its own perks too, like convenience and supporting dental health.
Absolutely! Many pet owners choose to combine both, giving their dog the best of both worlds. This is known as mixed feeding, and it allows your dog to enjoy the hydration and flavour of wet food, while still benefiting from the crunch of kibble that helps keep teeth clean.
Once opened, wet food should be:
Stored in the fridge, where it will keep for 2–3 days
Covered with a lid or cling film, to prevent it from drying out
Served at room temperature, as cold food straight from the fridge can be less appetising
Generally, yes—wet food tends to cost more because it contains a higher meat content, more moisture, and goes through less processing. But with a range of price points available, there’s usually something to suit every budget. And when it comes to your dog’s health, quality is always worth the investment.
